SXSW Audience Level

13 minute read | Last updated 13-Mar-2018 |  Rant

Watch the episode on YouTube

Join the discussion on LinkedIn

Share on Twitter

Bad Robot Transcript

What’s been up? I’m on LTE. This is mornings with Mark. Excuse me. This is mornings with Mark before Marcus had his coffee. Which means things are interesting coming to you live at from South by Southwest. You can tell by my surroundings. I am in my hotel room here looking down on the downtown core in beautiful.

Sunny, Austin, Texas yesterday. I was on stage speaking about Rogue robots and the potential for Cyber attack a really wonderful experience the team here at South by Southwest why I’m fantastic me that speak Spanish will smooth out of reception for the talk was really good, which is exciting as you can tell from yesterday’s broadcast.

I was a bit nervous and it’s been awhile since I’ve given to talk in general actually on stage, but that wasn’t really at it was the reason why I was nervous was because the audience am South by Southwest has the interactive Festival but also music and comedy and film does a very diverse audience here and it’s not nearly as technically focused as audiences item used to speaking about but it got me thinking more and I actually ran into another security researcher on the weekend totally serendipitous Mutual.

Ours is kind of connected everybody and then we’re having a talk about giving security talks to a non security audience and the other researcher had mentioned that it was interesting for them because you know, they didn’t have the biggest audience that they were used to but what was different was it right afterwards.

They had to ask some phenomenal questions and then people really wanting to drive change in their area. That was very similar Mike’s parents yesterday on the talk. Like you said was well-received which was that I’m very happy and relieved for me on the work very hard on on trying to deliver that material smoothly and a high level overview story and really the one key takeaway was that we’re building these great modern robot sound.

They’re far more prevalent than we think and what they’re built on a foundation that may not be as stable as as you would expect because they’re built on a foundation that has been developed and source of innovation for decades and so very content in contrast to the digital domain where we are innovating a 1 days weeks months not years, decades.

So that was a key takeaway and I see my people got it and very similar to the other research are speaking to the questions. I got afterwards were fantastic. They were people realizing that this is an issue highlighting and some of the challenges that they’re seeing from their position, whether they’re selecting technology for their companies with their their suppliers are using these company Technologies weather was just general Community awareness and I think that’s a really positive thing.

And that’s one thing that I really tried last year and I think I’m going to even emphasize it more this year, especially here on Facebook and on my YouTube videos if you’re watching this after-the-fact, I’m on the YouTube channel is that I think there’s absolutely huge value in going to security conferences and talking to security folks about that.

But you can kind of move the needle maybe one or two per cent. It’s not a revolutionary idea people already have their own perspective on that. They already know the subject pretty well in death seems to go very very deep and those are encouraging and revitalizing conversations as well.

But when you come to a non technical conference Soul after I spoke it a lot more development events a lot more on software architecture and sort of talking to the CIO organization about security and transformative abilities of of the cloud in Cloud Technologies. I’ve been coming all the way out to an event like South by somewhere.

This is more of like a technically aware or technically interested audience and who aren’t necessarily writing code or dealing with it door LT decisions day today. It’s even more effective simply because you’re highlighting a potential issue people see robots in consumer situations and commercial or industrial settings and they’re like, everything’s great.

You know, we’re well on our way to the Future as opposed to understanding the baby step incremental nature of the Innovation and then the challenges were there. So, I think it’s really interesting to see The response to that message, but also I think for me as a speaker as an educator, I’m trying to adjust my message for that level is very very different.

That’s a different challenge then going into the specifics of saying like there’s a TCP IP packet in this section in here. You can abused this field and manipulate this to exploit his phone durability and going really down into the weeds and which I would do at a security conference, you know, or even to a developer conference where I’m talking about.

I’m deploying code and build processes and the overall impact of it delivery within organization to buy all the way up in this higher level of saying, you know, this is the popular perception of a technology. This is a glimpse of the gritty reality of it and you can notice some of these issues in areas where we need further study where we need to make further investment where we need people to be aware of particular challenges and that is unknown ground.

I think for me it’s not something I’m used to doing but it something I’m really excited to work on. Thankfully. I have a fantastic team that I work with them at Trend Micro and who helped me through these kind of things and you know, sort Kindred Spirits with different and better perspectives that I can help bounce ideas back off back and forth off of and make the overall delivery better and but I think that’s how I is it technology size is a security professional can kind of move that needle is not by talking to security folks all the time, but by expanding that message and getting that out in more mainstream activities, I’m in more I’m consumable ways and for folks of technical backgrounds MN technical interest, so got a bunch of ideas swirling up around here as usual some of them lately seem even useful.

So I’m really looking forward at to getting some of those flush out a little more try some more experiments. So this is episode 16 of mornings with I’ve been having a lot of fun with it. How have you guys been enjoying it? Let me know in the comments below I have this is useful.

It’s useful for me. Hopefully to use them for you guys. Today is my last useful day here at South by Southwest. I’m heading back on the road tomorrow, and I’m so tomorrow we won’t have a live episode of mornings with Mark because I will be on an airplane, But today I’m looking forward to taking in some of the event we could take definitely breathe after you’ve delivered the content you’re here to deliver.

Do I get to I taken some of the amazing cool activities that are around at some great suggestions from friends going to try to have taken at least one or two of those also work on some of these ideas cuz I I get reinvigorated by an experience like yesterday being on stage and there is the opportunity to come and get those out ideas out onto something into the into a document into some cold and play around with it to see what’s by So it’s not so I’m really looking forward to that.

It’s exciting stuff, but I’m going to make sure that I take a moment for myself and actually go out and enjoy some of this fantastic Festival. Thanks for tuning in. Will talk to you soon. What’s been up? I’m on LTE. This is mornings with Mark. Excuse me. This is mornings with Mark before Marcus had his coffee.

Which means things are interesting coming to you live at from South by Southwest. You can tell by my surroundings. I am in my hotel room here looking down on the downtown core in beautiful. Sunny, Austin, Texas yesterday. I was on stage speaking about Rogue robots and the potential for Cyber attack a really wonderful experience the team here at South by Southwest why I’m fantastic me that speak Spanish will smooth out of reception for the talk was really good, which is exciting as you can tell from yesterday’s broadcast.

I was a bit nervous and it’s been awhile since I’ve given to talk in general actually on stage, but that wasn’t really at it was the reason why I was nervous was because the audience am South by Southwest has the interactive Festival but also music and comedy and film does a very diverse audience here and it’s not nearly as technically focused as audiences item used to speaking about but it got me thinking more and I actually ran into another security researcher on the weekend totally serendipitous Mutual.

Ours is kind of connected everybody and then we’re having a talk about giving security talks to a non security audience and the other researcher had mentioned that it was interesting for them because you know, they didn’t have the biggest audience that they were used to but what was different was it right afterwards.

They had to ask some phenomenal questions and then people really wanting to drive change in their area. That was very similar Mike’s parents yesterday on the talk. Like you said was well-received which was that I’m very happy and relieved for me on the work very hard on on trying to deliver that material smoothly and a high level overview story and really the one key takeaway was that we’re building these great modern robot sound.

They’re far more prevalent than we think and what they’re built on a foundation that may not be as stable as as you would expect because they’re built on a foundation that has been developed and source of innovation for decades and so very content in contrast to the digital domain where we are innovating a 1 days weeks months not years, decades.

So that was a key takeaway and I see my people got it and very similar to the other research are speaking to the questions. I got afterwards were fantastic. They were people realizing that this is an issue highlighting and some of the challenges that they’re seeing from their position, whether they’re selecting technology for their companies with their their suppliers are using these company Technologies weather was just general Community awareness and I think that’s a really positive thing.

And that’s one thing that I really tried last year and I think I’m going to even emphasize it more this year, especially here on Facebook and on my YouTube videos if you’re watching this after-the-fact, I’m on the YouTube channel is that I think there’s absolutely huge value in going to security conferences and talking to security folks about that.

But you can kind of move the needle maybe one or two per cent. It’s not a revolutionary idea people already have their own perspective on that. They already know the subject pretty well in death seems to go very very deep and those are encouraging and revitalizing conversations as well.

But when you come to a non technical conference Soul after I spoke it a lot more development events a lot more on software architecture and sort of talking to the CIO organization about security and transformative abilities of of the cloud in Cloud Technologies. I’ve been coming all the way out to an event like South by somewhere.

This is more of like a technically aware or technically interested audience and who aren’t necessarily writing code or dealing with it door LT decisions day today. It’s even more effective simply because you’re highlighting a potential issue people see robots in consumer situations and commercial or industrial settings and they’re like, everything’s great.

You know, we’re well on our way to the Future as opposed to understanding the baby step incremental nature of the Innovation and then the challenges were there. So, I think it’s really interesting to see The response to that message, but also I think for me as a speaker as an educator, I’m trying to adjust my message for that level is very very different.

That’s a different challenge then going into the specifics of saying like there’s a TCP IP packet in this section in here. You can abused this field and manipulate this to exploit his phone durability and going really down into the weeds and which I would do at a security conference, you know, or even to a developer conference where I’m talking about.

I’m deploying code and build processes and the overall impact of it delivery within organization to buy all the way up in this higher level of saying, you know, this is the popular perception of a technology. This is a glimpse of the gritty reality of it and you can notice some of these issues in areas where we need further study where we need to make further investment where we need people to be aware of particular challenges and that is unknown ground.

I think for me it’s not something I’m used to doing but it something I’m really excited to work on. Thankfully. I have a fantastic team that I work with them at Trend Micro and who helped me through these kind of things and you know, sort Kindred Spirits with different and better perspectives that I can help bounce ideas back off back and forth off of and make the overall delivery better and but I think that’s how I is it technology size is a security professional can kind of move that needle is not by talking to security folks all the time, but by expanding that message and getting that out in more mainstream activities, I’m in more I’m consumable ways and for folks of technical backgrounds MN technical interest, so got a bunch of ideas swirling up around here as usual some of them lately seem even useful.

So I’m really looking forward at to getting some of those flush out a little more try some more experiments. So this is episode 16 of mornings with I’ve been having a lot of fun with it. How have you guys been enjoying it? Let me know in the comments below I have this is useful.

It’s useful for me. Hopefully to use them for you guys. Today is my last useful day here at South by Southwest. I’m heading back on the road tomorrow, and I’m so tomorrow we won’t have a live episode of mornings with Mark because I will be on an airplane, But today I’m looking forward to taking in some of the event we could take definitely breathe after you’ve delivered the content you’re here to deliver.

Do I get to I taken some of the amazing cool activities that are around at some great suggestions from friends going to try to have taken at least one or two of those also work on some of these ideas cuz I I get reinvigorated by an experience like yesterday being on stage and there is the opportunity to come and get those out ideas out onto something into the into a document into some cold and play around with it to see what’s by So it’s not so I’m really looking forward to that.

It’s exciting stuff, but I’m going to make sure that I take a moment for myself and actually go out and enjoy some of this fantastic Festival. Thanks for tuning in. Will talk to you soon.