Ruba Borno AWS Partner Keynote Play-by-play

2nd #reinvent keynote of the day is kicking off now

this time it’s @rubaborno with a focus on Partners!

@marknca tweeted at 30-Nov-2022, 23:01

this montage is focusing on the value of partnership and teamwork

#reinvent

@marknca tweeted at 30-Nov-2022, 23:02

@rubaborno up now!

#reinvent

@marknca tweeted at 30-Nov-2022, 23:03

it’s the 10th anniversary of @awsmarketplace and @AWS_Partners

• the 1 year anniversary of @rubaborno at @awscloud

lot’s to celebrate 🥳

#reinvent

@marknca tweeted at 30-Nov-2022, 23:04

also celebrating all of the @AWS_Partners who won awards for their efforts this year

/cc @AWSEvents

#reinvent

@marknca tweeted at 30-Nov-2022, 23:04

here’s a blog post detailing the @AWS_Partners award winners: https://aws.amazon.com/blogs/apn/announcing-the-2022-regional-and-global-aws-partners-of-the-year/

#reinvent

@marknca tweeted at 30-Nov-2022, 23:05

@rubaborno continues to cite the need for @awscloud and @AWS_Partners to work together to help customers succeed

#reinvent

@marknca tweeted at 30-Nov-2022, 23:06

lots at stake for customers in the coming years

#reinvent

@marknca tweeted at 30-Nov-2022, 23:06

btw, if you haven’t figured it out yet, this #reinvent keynote is very specific to @AWS_Partners and @awsmarketplace 😉

#reinvent

@marknca tweeted at 30-Nov-2022, 23:07

first @AWS_Partners speaker up now: @Atos

#reinvent

@marknca tweeted at 30-Nov-2022, 23:08

there will be lots of “business statements” in this keynote. they may not seem like much in the context of a keynote, but they will be clipped and use as social proof for @AWS_Partners in the future and to help establish trust with customers

#reinvent

@marknca tweeted at 30-Nov-2022, 23:09

@rubaborno doing a good job keeping the energy up...

#reinvent

@marknca tweeted at 30-Nov-2022, 23:11

on to transformation as a topic of focus for customers

#reinvent

@marknca tweeted at 30-Nov-2022, 23:11

btw, if you on the customer-side of transformation, you really should read the @awscloud Cloud Adoption Framework

it’s available at https://aws.amazon.com/professional-services/CAF/ and will help you map your business workflows and how you can move and improve them in the cloud

#reinvent

@marknca tweeted at 30-Nov-2022, 23:12

shout out from @rubaborno about the @awscloud Competency Program. it’s where you—the customer—should start your search for an @AWS_Partners to work with

more on the framework at https://aws.amazon.com/partners/programs/competencies/

#reinvent

@marknca tweeted at 30-Nov-2022, 23:13

now on to a panel discussion hosted by Julia Chen, VP, @awscloud Core Partner Programs

featuring @Heineken and Schuberg Philis. nice to see a customer success story from the Nederlands 🇳🇱!

#reinvent

@marknca tweeted at 30-Nov-2022, 23:16

tl:dr for this panel: @AWS_Partners can help with the technology, but—maybe—more importantly help transform how your teams think about the technology

culture is always the hardest part. seeing another team work differently & deliver can help accelerate your results

#reinvent

@marknca tweeted at 30-Nov-2022, 23:19

also a tl:dr from this panel 👇

🤣🤣🤣

#reinvent

@marknca tweeted at 30-Nov-2022, 23:20

serious note, here’s the case study for this collab: https://aws.amazon.com/partners/success/heineken-schuberg-philis/

#reinvent

@marknca tweeted at 30-Nov-2022, 23:21

@rubaborno back up. talking about the value to customers, but also highlighting the value to @AWS_Partners

#reinvent

@marknca tweeted at 30-Nov-2022, 23:21

61% of that 👆 is realized in the first year.

that’s a massive win-win-win (@awscloud, @AWS_Partners, & customers)

#reinvent

@marknca tweeted at 30-Nov-2022, 23:22

…and that value 👆 keeps on rolling

#reinvent

@marknca tweeted at 30-Nov-2022, 23:22

@rubaborno points out some key @AWS_Partners support programs

#reinvent

@marknca tweeted at 30-Nov-2022, 23:23

more on @awscloud Partner Paths at https://aws.amazon.com/partners/paths/

#reinvent

@marknca tweeted at 30-Nov-2022, 23:23

more on @awscloud SaaS Factory at https://aws.amazon.com/partners/programs/saas-factory/

#reinvent

@marknca tweeted at 30-Nov-2022, 23:24

NEW:

@AWS_Partners Solution Factory

• industry specific pre-built, support solutions
• available in preview now

#reinvent

@marknca tweeted at 30-Nov-2022, 23:24

👆this program helps you make a proven solution more broadly available and accessible. you get support from @awsclodu to built it out and more

huge for @AWS_Partners

#reinvent

@marknca tweeted at 30-Nov-2022, 23:25

getting a little partner montage video for @VodafoneGroup…

#reinvent

@marknca tweeted at 30-Nov-2022, 23:26

….had to step away…back now to another panel discussion with @interbr and @IBM

#reinvent

@marknca tweeted at 30-Nov-2022, 23:36

here’s a case study for @awscloud and @interbr: https://aws.amazon.com/solutions/case-studies/Banco-Inter-AWSMarketplace/

#reinvent

@marknca tweeted at 30-Nov-2022, 23:36

about that panel 👇 https://twitter.com/sarbjeetjohal/status/1598098711749750785

#reinvent

@marknca tweeted at 30-Nov-2022, 23:38

@rubaborno back up now to talk about #security

#reinvent

@marknca tweeted at 30-Nov-2022, 23:38

speaking on holistic view of security related data: @awscloud Security Lake

https://aws.amazon.com/about-aws/whats-new/2022/11/amazon-security-lake-preview/

@marknca tweeted at 30-Nov-2022, 23:39

@rubaborno points out that this was designed with @AWS_Partners in mind. using Open Cybersecurity Schema Framework (OCSF) and @AWSSecurityInfo Security Hub

#reinvent

@marknca tweeted at 30-Nov-2022, 23:40

if you’re curious about the technical details for Open Cybersecurity Schema Framework, check out https://github.com/ocsf/

#reinvent

@marknca tweeted at 30-Nov-2022, 23:40

went super widescreen for #security @AWS_Partners testimonials & OCSF 👆 quotes

#reinvent

@marknca tweeted at 30-Nov-2022, 23:41

#security tools—for too long—always want their own formats and live in a world where it’s only their stuff running…that’s just NOT how it works

orgs use tools from lots of vendors. Amazon Security Lake & OCSF help & build on the work @awscloud Security Hub started

#reinvent

@marknca tweeted at 30-Nov-2022, 23:43

talking about helping @AWS_Partners sell into the public sector. tons of red tape there, @awscloud programs can help cut through it

driven home with another genomics example, lots of that this year

#reinvent

@marknca tweeted at 30-Nov-2022, 23:44

if you’ve never dealt with FEDRAMP, congrats!

you’re probably somewhat sane. enjoy that

for the rest of us, any help you can get is very much appreciated

#reinvent

@marknca tweeted at 30-Nov-2022, 23:45

here are the guidelines for US government FedRAMP: https://www.fedramp.gov/

#reinvent

@marknca tweeted at 30-Nov-2022, 23:46

@awscloud data on FedRAMP: https://aws.amazon.com/compliance/fedramp/

#reinvent

@marknca tweeted at 30-Nov-2022, 23:46

btw, standards like FedRAMP are critical to #security success. yes, they are arduous and frustrating to deal with

…but they deliver results

#reinvent

@marknca tweeted at 30-Nov-2022, 23:47

@rubaborno moving on to the success from @awsmarketplace now

#reinvent

@marknca tweeted at 30-Nov-2022, 23:47

did you know that @awsmarketplace has an #ml section? you can buy models, access to data and more

crazy stuff

https://aws.amazon.com/marketplace/solutions/machine-learning

#reinvent

@marknca tweeted at 30-Nov-2022, 23:48

NEW:

@awsmarketplace Data Visualization Dashboards

• track, analyze, and grow your business without requiring any technical integration
• available in preview
• for @AWS_Partners selling on the marketplace

#reinvent

@marknca tweeted at 30-Nov-2022, 23:49

NEW:

@awsmarketplace Vendor Insights

• simplify software risk assessments and increase buyer confidence
• available today!

#reinvent

@marknca tweeted at 30-Nov-2022, 23:51

another panel discussion, this one hosted by Chris Grusz, GM WW ISV Alliances & Marketplace, @awscloud

@AWS_Partners are:

• @Infor
• @confluentinc
• @Nasdaq

#reinvent

@marknca tweeted at 30-Nov-2022, 23:53

call out from @confluentinc for the @awscloud ISV Accelerate co-selling program. more details at https://aws.amazon.com/partners/programs/isv-accelerate/

#reinvent

@marknca tweeted at 30-Nov-2022, 23:54

…still panel-ing…

#reinvent

@marknca tweeted at 30-Nov-2022, 23:59

@rubaborno back up now, calling out the @awscloud Data Exchange

#reinvent

@marknca tweeted at 01-Dec-2022, 00:00

the actual exchange is up at https://aws.amazon.com/data-exchange/

#reinvent

@marknca tweeted at 01-Dec-2022, 00:00

@rubaborno calls out an interesting use case. Wine Access using weather data to ensure timely delivery on their product to customers 🍷

#reinvent

@marknca tweeted at 01-Dec-2022, 00:01

NEW x2

Amazon Data Exchange For…

…AWS Lake Formation

• ready to use AWS Glue Tables
• available in preview today

…Amazon S3

• find, subscribe to, and use 3rd party files directly from provider’s S3 buckets
• available in preview today

#reinvent

@marknca tweeted at 01-Dec-2022, 00:02

@rubaborno points out that support of @AWS_Partners and @awsmarketplace success comes right from the top

…and then she welcomes @aselipsky to the stage

#reinvent

@marknca tweeted at 01-Dec-2022, 00:03

@StevenJBurke interviewing @aselipsky about his plans & vision for @AWS_Partners & @awsmarketplace

#reinvent

@marknca tweeted at 01-Dec-2022, 00:03

side note: details on the @AWS_Partners Profitability Framework available in this blog post https://aws.amazon.com/blogs/apn/aws-partner-profitability-framework-deepen-and-diversify-your-offerings/

#reinvent

@marknca tweeted at 01-Dec-2022, 00:04

side note: details on a new @awscloud Conversational AI Competency for @AWS_Partners in this blog post https://aws.amazon.com/blogs/apn/implement-high-quality-chatbot-solutions-with-aws-conversational-ai-competency-partners/

#reinvent

@marknca tweeted at 01-Dec-2022, 00:05

I don’t think either of 👆 👆 were announced in the keynote, but the posts went up during this session

#reinvent

@marknca tweeted at 01-Dec-2022, 00:06

@StevenJBurke and @aselipsky are talking about the success of @AWS_Partners in the past year+ and how much potential there is moving forward

when everyone focuses on customer success, it all falls into place

#reinvent

@marknca tweeted at 01-Dec-2022, 00:08

@aselipsky uses the example of work done with @ibmconsulting to highlight partner win-wins from unexpected places

#reinvent

@marknca tweeted at 01-Dec-2022, 00:09

moving on to sustainability now. more on @awscloud’s efforts up at https://aws.amazon.com/sustainability/

#reinvent

@marknca tweeted at 01-Dec-2022, 00:11

if you’re looking to focus on sustainability while building in the @awscloud, check out the Well-Architected Framework

details at https://docs.aws.amazon.com/wellarchitected/latest/sustainability-pillar/sustainability-pillar.html

#reinvent

@marknca tweeted at 01-Dec-2022, 00:15

@StevenJBurke and @aselipsky wrap by reiterating @awscloud's commitment to the @AWS_Partners community

#reinvent

@marknca tweeted at 01-Dec-2022, 00:18

@rubaborno back up talking about @awscloud training and education commitments

#reinvent

@marknca tweeted at 01-Dec-2022, 00:19

more on @awscloud Skill Builder at https://explore.skillbuilder.aws/learn

#reinvent

@marknca tweeted at 01-Dec-2022, 00:19

more on @awscloud Educate at https://aws.amazon.com/education/awseducate/

#reinvent

@marknca tweeted at 01-Dec-2022, 00:19

@awscloud re/start details can be found at https://aws.amazon.com/training/restart/

#reinvent

@marknca tweeted at 01-Dec-2022, 00:20

info on @awscloud Skills Center: https://aws.amazon.com/training/skills-centers/

#reinvent

@marknca tweeted at 01-Dec-2022, 00:20

into a case study now, talking about efforts in Brazil to help provide education and skills to help ppl find employment with cloud skills

#reinvent

@marknca tweeted at 01-Dec-2022, 00:22

another quick discussion, this one relating to the case study about Escola da Nuvem

#reinvent

@marknca tweeted at 01-Dec-2022, 00:25

side note: great data point for impact of APN (@awscloud Partner Network) https://twitter.com/AWS_Partners/status/1598109722271485958

#reinvent

@marknca tweeted at 01-Dec-2022, 00:27

@rubaborno back up to bring this all home. calling out the advantages of team work. using a peloton as a real-world example 🚴‍♂️

#reinvent

@marknca tweeted at 01-Dec-2022, 00:30

…mandatory call back to the four main points:

• transformation
• innovation
• opportunity
• impact

#reinvent

@marknca tweeted at 01-Dec-2022, 00:30

round of thanks to customers and @AWS_Partners to finish this keynote from @rubaborno

#reinvent

/🧵

@marknca tweeted at 01-Dec-2022, 00:31

👆 Start