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Changing Perspectives & The Unraveling Of Online Tracking

We're tracked everywhere online. Should we be? Is there an upside to this practice?

Changing Perspectives & The Unraveling Of Online Tracking

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Reasonably Accurate 馃馃 Transcript

Yeah, hey morning everybody um back to the uh big lens um which should actually keep it in focus. So um the last time I was shooting on a different rig, actually, let me show you this is my video conferencing rig. Little crazy. Um So Led Light and a Brio four K webcam um on a desktop microphone stand.

So I can actually just keep this on the desk and shoot at a reasonable level. Uh The problem I find as we noticed in yesterday's video after the fact of course, was that the Brio is a really hard time, keep focus. It's really designed for sort of a great picture uh in a shitty setup, not a great picture in a great setup.

Um So uh some challenges there on and off still pretty good for doing zoom calls or Skype calls, things like that. Um But this guy, you know, this is a full Ds LR four K lens. Um And you can see the difference. This is where I shoot most of my stuff um for more form video.

So episode 26 already kind of crazy. Um Yesterday uh had the chance to go to a really fantastic event for Canada beyond 150. Um This is a program that takes uh groups of young uh public servants and has them look at the future of delivering government services within Canada and tries to teach them uh sort of to get out of the um standard cultural approach, the sort of standard um government tactic of um you know, uh big bureaucracy and stuff.

And it's really exciting to see the results um to uh provide some feedback to those teams, to the people running the program. Um And it really kind of came on a key theme for me, which is, it's critical to get out of the environment that you're normally situated in to get some perspective.

Um And this was something I tweeted about last night, there was a really great uh tweet that somebody had fired up, um talking about the fact that um fake news makes it really easy to share. It's really accessible. Um Whereas most legitimate um established reputable media organizations have some sort of log in or paywall or firewall.

Um And it's really easy to say like, hey, you know, they should just make everything free, but then again, the amount of effort and resources that are required to do journalism. Well, um you know, you need to pay reputable reporters, researchers, legal. Um there is a whole bunch of overhead there that is just simply not there with fake news.

So you sit there and say, well, we can ban fake news but given that it is so cheap and easy to produce. Is that really an effective way? And it sort of echoed the approach from the Canada beyond 150 not that beyond 150 was looking at fake news necessarily, but they were, you know, stuck in this one way.

This is how governments always delivered services. Um And this, this program does a really good job of pulling those people out and saying, OK, ignore that. How should we be delivering services? What kind of constraints are assumed and not legitimate, not actual and sort of when it comes to government service delivery, you know, the only constraints that are there are legal ones, everything else is sort of self imposed.

So this program sort of pulled people out. I think that's something that could be echoed in a number of situations specifically tied to cybersecurity where people get this myopic horse blinder kind of view of saying I need more perimeters. I need more things I can control and our organizational design around security setting up AC O and then building on a team below them actually runs counter to what we want to achieve, which is strong security everywhere and that needs some silo busting that needs some alternative approaches.

Stuff I've talked about stuff I blogged about stuff I will continue to rant about. Um So very, very interesting other things that happened yesterday afternoon. Um Google has applied, applied uh Tenner, I think it is Tenner, um which is the double checking um A GIF company.

So when you are, yes, GIF Hard G um deal with it. Um When you pull up iMessage or messenger and you search for G um and it gives you a nice little handy um pre uh populated one that's from this company, which is great. Um However, tying to the ongoing rolling say saga and segments of data, um that's yet another touch point of where Google will know what you're doing, how you're doing it.

Um So they won't be able to see your information, but they'll know that, you know, you had pasted this gift into a messenger um conversation or you pasted this gift here or there because you're doing a hot link and when that resource is used in that conversation, whoever is in that conversation, their browser will make a call up to tenor and come back.

Um And that's yet another data point. And I think this is all culminating in some aspect of people are finally realizing how much of our digital lives is tracked. Um Not um sort of covertly either very overtly. And unfortunately, there was one really bad media interview Zuckerberg did last year or last week where he actually said like, hey, you've agreed to this um in sort of a roundabout way and that's unfortunately very, very true.

We have agreed to a lot of this. Um I think we need to stop agreeing to it. But in Facebook's case, we have 2.2 billion people on that platform, it's really hard to make that change. Um So there's so many things going on here and it comes back to sort of that perspective, you need to adjust the perspective pull back.

Um for me tackling cleaning up a bunch of loose ends today. Um Hopefully, um and uh had finally made some adjustments in generating automatically generating output from that Facebook data downloads. Um Have it generating map slices which will create a nice um animation. Um have a post queued up, not just on the Facebook data, but on the uh visualization piece which I loved information visualization.

It's something I used to focus on heavily and I haven't in the last couple of years. So I may be diving deeper into that because I think that's going to become more and more important as it helps people really readily understand mass amounts of data. And in this case, what I have been able to do to have a fully automated way of, you know, taking a data dump, pulling out all the location data and creating a slice um animation over time so that you can see where you sort of popped up over the year, which is kind of crazy.

So some cool stuff, hopefully that's coming out. You can always hit me here. Uh marknca. I think that's the right side look at that first time. Um at marknca uh on Twitter, you can talk to me in the comments below here. Um I'll put some links that I talked about like the, the acquisition by Google.

Um Down below. Also on a positive note, link to some of the stuff that the Canada on 150 from yesterday. That was really exciting. Um You know, not just to see um some young um new public servants and people are just starting out their career, produce some really fantastic results, but also just the energy it is generated.

And for an institution that is traditionally mired in bureaucracy as is every government around the world. Um It's nice to see efforts underway to change that culture and to see that sort of picking up steam and to see the output there, um which is really exciting.

So a positive note as opposed to the normal sort of doom and gloom. So I hope you guys have a great day. Remember, hit me up online. I love to chat, engage and see what's going on in your world. We'll talk to you guys tomorrow.

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