Archive 6 min read

Communicating FOR Your Audience

When you're trying to teach, pass along a message, or just generally reach anyone, the key is to understand how THEY want to consume information. That's a huge gap in most communications today, especially breach notification. Put yourself in the audience's shoes!

Communicating FOR Your Audience

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Reasonably Accurate 馃馃 Transcript

Morning everybody. How are you doing today? A bit of a different one. this morning on mornings with Mark, I wanna talk about getting your message across and the reason I wanna talk about this is a few things popped up on my radar. That kind of went. Hm There's a connected theme here.

So the first was on Friday. Um, Facebook provided more details about the um, 30 million user. It was originally built as 50 million um user uh breach. Um, and they gave some more technical details in an update on Friday afternoon when you traditionally try to bury news.

Um, and this is a continuing theme with breach notifications is that, um, companies treat it as apr um disaster sort of a crisis response. And it absolutely is, but it's a crisis response where you want to err on the side of trans par and providing more information and informing your users, not burying that information to be able to point to it and say, well, hey, we talked about it just because you didn't know this isn't really our problem.

So it's taking a page of the pr playbook, but in a different manner and one of the things that was really frustrating about Friday's response from Facebook was that they said, you know, we'll be providing further details on how to know if you were affected later on.

And that's sort of been this theme. Is that what they said? Like, hey, we know there's a bunch of people affected and so we wiped out everybody's, um, uh, passwords, um, and tokens, uh, or we wiped out everybody's tokens on passwords, sorry. So we blew away any of the affected tokens for anybody who use this view S feature.

But we didn't tell you just if you had to re log in you, you would have noticed it. That was a misplay right out of the gate, in my opinion, would have been easier just to pop up a message or send a messenger message to all those people saying, hey, it's Facebook security.

Your account was in the large umbrella. We're not sure if details were uh actually impacted, but you use this feature. So we're gonna take no precautions. That kind of transparency is really required. And what's frustrating is that Facebook has a vehicle to all of us as users that they're not leveraging.

Um And that's really frustrating. So it got me that got me thinking I did a little bit of press. So um I tweeted out a link to an article um that I was interviewed for, for NBC. Um But the another thing that popped up and this is totally random and weird.

Um But I think it's appropriate was that I saw a video on youtube from Steve do now, Steve dot is a legendary Canadian um technology personality. He's hosted a show Do Tech um for years. Um A bunch of radio stuff, check out his website um dot to, Steve dotto.

Um He's now pushing more into youtube more as a self driven entrepreneur because he's always been uh his own sort of content production. Uh But right now, he's, he's uh trying to help uh as always people understand technology better. And he's focusing a lot on baby boomers, which are his generation.

He's even got more gray than I do. Um And he's trying to help them understand this new world we're living in. And I thought that was a really interesting um thing. And the reason why this comes back to communicating and getting your message across was that last week, Steve attended a video um summit around youtube ostensibly um and a bunch of other, you know, video platforms, but oco communicating like we are right now through video.

Um And he came out with a video talking about podcasting. It was totally random, right? We went to a video conference that comes back talking about podcasting. But his point um and I'll link to his video below in the description um was that uh his target audience which is baby boomers is far more comfortable in a podcasting um format online because it's far closer to something they already know which is radio.

So embedding that on a on a on a website, making it easier for people to consume his content may increase his readership and he's willing to do an experiment. Now, how does this all tie back together to security and privacy? Um is that you really need to communicate with how your audience wants to consume information.

So back to Facebook, Facebook is communicating from their pr playbook, unlike their billions of users and the 30 million affected users who predominantly use messenger. So talk to them over messenger or a Facebook timeline post or something within the Facebook interface because that's how they're comfortable talking for Steve Dodo.

He's looked at this and said, you know what I'm doing these vlogs, I'm doing uh all these great videos on youtube and I'm not gonna stop that, but maybe there's something in podcasting that impacts my user base better. For me. I've been experimenting with this vlog.

I've been streaming out daily. This is episode somewhere in the one twenties. Um I've also uh a few episodes back um forked this off into a podcast. So for those of you and that's getting great viewership now. Um So for those of you that want to listen to this on a podcast, you can get mornings with Mark on Spotify on Google um on Apple um through your normal podcasting venue, just search for mornings with Mark and there.

Um and that's seeing a nice uptick in viewer in listenership, listenership um in, in audience growth. Um And here on youtube, we're seeing great growth in audience. Facebook is OK. Um Twitch, which is an experiment that I'm streaming out on is getting OK as well.

But, you know, Twitter uh is uh continues to be strong for the vlog. Um And I keep doing these experiments and Steve dot was talking about doing experiments and I think everybody in security needs to understand this is that you need to and just in media and content and, and anyone trying to get a message across needs to understand this.

So you should do these little experiments. It costs almost nothing um to do extra experiments to try out a different channel, try out a different venue, a different format um to see what your audience does best, right? What, what works best for them? So let me know, hit me up online um at Mark NC A for those of you in the vlog in the comments down below as always for podcast listeners, everybody else me at Mark dot C A.

Um What medium, what format works best for you? I'm really interested in hearing that because as always, this is an audience driven show. Um But for those of you who are running a security team who are working in security, who are worried about privacy, all that kind of stuff, think about when you're trying to get your message across.

Are you doing it in a medium that's working for you or that works for your intended audience? And I think the number one, number one mistake that people make is that they try to do it in a medium that works for them, not their audience, um quick other tangent as well as we're leading up to Aws re invent.

It had me thinking because I'm working on my talk material. And that's another perfect example of where people think about themselves and not the audience um is talks, give a talk in a way and a method that your audience is going to resonate with that they are going to enjoy, they're going to appreciate even if it makes you uncomfortable because the talks and communication in any format are not about you.

They're both the people you're trying to communicate with. So I hope you have a fantastic day. Um Let's continue this conversation online um in person if you see me at an event in the next couple of weeks, um, as always have a wonderful, wonderful day and I will see you on the show tomorrow.

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