Communication At Scale

7 minute read | Last updated 20-Nov-2018 |  Rant, Culture Change

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Bad Robot Transcript

More than everybody how you doing today outside today on a stunning that’s about minus 5 Celsius in of snow. I would love it when it’s falling down like this. It’s just so I relaxing relaxing right now onslaught of from AWS leading up to eight reinvent. How do you handle Communications with your user base has a massive Conference next week 50,000 + people and they have this constituency of millions of customers around the world in over the next I will starting last week next week and the week after they’re probably going to make around $500 in sizes from like I fix this one works new service.

Outlets to do bad they’ve got their blood for them to discuss news and you’re not going to see the same piece of news repeated in each of those you get the message out to people business and marketing. He’s looking for Effective return. I think I’m for everybody else. We’re not looking for a return.

We’re looking while we’re looking for return Moto E4 director turn people are already overwhelming sort of amount of tools. Company, how do you get everybody to understand the full context of it? Is it is it easy enough to do the challenges unify experience doing this blog for 42 episodes.

I think now, you know for the better part of the year I have for trying to communicate for the last few years at scale in volume. You can get people to come and maybe check out one thing or two things. But if you’re relying on bringing people into your digital asset, like if your website or after your happen, I’m not at the school you want you’re going to have that funnel Effect 3 going to maybe talk to enough people and maybe a small percentage will convert actually come to your to hear the message to get out here and you’re seeing that if you’re following the community at all over the last couple weeks.

Start a LinkedIn on Facebook on their website using their own properties. Absolutely, but also they’re making sure that the people are so if you only consume information through Facebook, they’re going to be there if you’re there going to be there later is how do you make sure that’s consistent? How do you make sure you are actually making sure that you if I start to talk to you on Twitter, how do I continue to talk to you on Twitter? You know, how do you make sure that you know, that message goes out to the appropriate levels? I don’t have any other than it’s a lot of logistics and tracking for me I track what I do here with mornings with Mark my monitor where I’m getting out it’s where I’m going without working so much so I’m supposed to Twitch traffic on Twitch twitch experiments going to be for next week because that’s what they’d have.

Your support is a lot, but we’ll see if I don’t get a good grease for you because you can’t do everything if our rather Focus my attention on a channel that is gaining traction than one that’s not there. I think that’s the same problem having people but you know, what a lot of people are going to ignore those emails going to have an internal website.

You want to get in front of them at meetings. You want to make sure that you know, you’re pushing us some videos if you want to make sure that you are pushing their systems themselves to find that balance. That’s what I’m talking about today, especially while I’m content for next week.

Back to that security and privacy act the meantime, I am going to have a hot cocoa and enjoy this beautiful snowy day. I hope you are set up for fantastic discuss this online at Mark NCAA in the comments Down Below in the Vlog and by email for everybody including are podcast listeners me at Mark and.

CA how do you handle Communications through multiple channels. Are you trying to pull people in or are you going out to that were you trying to balance both? Let me know have a wonderful wonderful day will talk to you online and see you on the show tomorrow. More than everybody how you doing today outside today on a stunning that’s about minus 5 Celsius in of snow.

I would love it when it’s falling down like this. It’s just so I relaxing relaxing right now onslaught of from AWS leading up to eight reinvent. How do you handle Communications with your user base has a massive Conference next week 50,000 + people and they have this constituency of millions of customers around the world in over the next I will starting last week next week and the week after they’re probably going to make around $500 in sizes from like I fix this one works new service.

Outlets to do bad they’ve got their blood for them to discuss news and you’re not going to see the same piece of news repeated in each of those you get the message out to people business and marketing. He’s looking for Effective return. I think I’m for everybody else. We’re not looking for a return.

We’re looking while we’re looking for return Moto E4 director turn people are already overwhelming sort of amount of tools. Company, how do you get everybody to understand the full context of it? Is it is it easy enough to do the challenges unify experience doing this blog for 42 episodes.

I think now, you know for the better part of the year I have for trying to communicate for the last few years at scale in volume. You can get people to come and maybe check out one thing or two things. But if you’re relying on bringing people into your digital asset, like if your website or after your happen, I’m not at the school you want you’re going to have that funnel Effect 3 going to maybe talk to enough people and maybe a small percentage will convert actually come to your to hear the message to get out here and you’re seeing that if you’re following the community at all over the last couple weeks.

Start a LinkedIn on Facebook on their website using their own properties. Absolutely, but also they’re making sure that the people are so if you only consume information through Facebook, they’re going to be there if you’re there going to be there later is how do you make sure that’s consistent? How do you make sure you are actually making sure that you if I start to talk to you on Twitter, how do I continue to talk to you on Twitter? You know, how do you make sure that you know, that message goes out to the appropriate levels? I don’t have any other than it’s a lot of logistics and tracking for me I track what I do here with mornings with Mark my monitor where I’m getting out it’s where I’m going without working so much so I’m supposed to Twitch traffic on Twitch twitch experiments going to be for next week because that’s what they’d have.

Your support is a lot, but we’ll see if I don’t get a good grease for you because you can’t do everything if our rather Focus my attention on a channel that is gaining traction than one that’s not there. I think that’s the same problem having people but you know, what a lot of people are going to ignore those emails going to have an internal website.

You want to get in front of them at meetings. You want to make sure that you know, you’re pushing us some videos if you want to make sure that you are pushing their systems themselves to find that balance. That’s what I’m talking about today, especially while I’m content for next week.

Back to that security and privacy act the meantime, I am going to have a hot cocoa and enjoy this beautiful snowy day. I hope you are set up for fantastic discuss this online at Mark NCAA in the comments Down Below in the Vlog and by email for everybody including are podcast listeners me at Mark and.

CA how do you handle Communications through multiple channels. Are you trying to pull people in or are you going out to that were you trying to balance both? Let me know have a wonderful wonderful day will talk to you online and see you on the show tomorrow.