Fortnite, A Service Delivery Example

11 minute read | Last updated 7-Dec-2018 |  Rant

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Bad Robot Transcript

Morning, everybody. How you doing today? A bit of maybe a disconnect on the topics today, but I think they’re actually I’m intimately connected. I want to talk to you about Service delivery and fortnite. Now, you probably heard of fortnite if you’ve been around any twelve-year-old you’ve definitely heard of fortnite and it is 100 person Battle Royale free to play a game that’s actually free to play.

I miss making money hand-over-fist though because they charge for a digital Goods within the game, but they don’t affect gameplay. It’s all cosmetic. But what I wanted to talk to you about around 4 tonight, what is how they’re delivering this service and more importantly how they continue to keep people engaged in delivering the service so they just dropped what they call season 7 Who season 7 cost about ten bucks for people to play and it’s a series of a hundred series of challenges and in each of these tears you unlock you get more experience points or you get some in-game currency or you get an outfit or a background or a piece of music or something.

Nothing that affects gameplay and that’s absolutely critical. Nothing in the game that you can buy actually affects the game play you can start with a brand new account be on equal footing with everybody else, but they do have the system of I’m having these season than you can buy access to the tears of rewards for the season, but every season is still free to play so they have this entire structure of free-to-play Service delivery eye on this Cadence, if you know every couple of months to drop a new season and it’s on their regular tickets 10 weeks at 10 weeks are 11 weeks.

So they set up an expectation in delivering this service to you. But also they are keeping the content compelling enough to get you to upgrade to a more upgrade but to pay money to get these virtual Skin So if you bought the battle pass for season 7, which is when you can get this totally ripped and shredded military Santa, you know, things like that.

You can skin the vehicles you’re playing in. You can take different background for the loading screen. All this just pure cosmetic stuff. But I think it’s a fascinating use case around Service delivery and I think with insecurity and definitely within security and privacy. We don’t look outside the box enough and we think okay, we’re going to deliver security program.

And here’s how we’re going to do. We’re going to talk about fishing and we’re going to talk to you about that in a really Antiquated where we’re going to talk about passwords and dive into the lighting customers or engaging them. Now, you’re not going to have the level of Engagement that for night does right.

They have millions of concurrent players 127 million + signed up overall really really interesting use casein you’re never going to get to that scale but I think you know setting expectations which is something fortnite does with the seasons. What is a set expectation that every 10 weeks the game map is going to change and the story that sort of supporting this game is going to move along and there’s going to be a new tactics and techniques that you’re going to have to learn because they keep tweaking the Mechanics that happens every 10 weeks sometimes faster with special events and they also do this delicate balance of making sure that things that change her parents aren’t so readily available but they also aren’t so hard that you can’t get them to keep this level of Engagement up with a financial side of the of the game and I think that adds up to be extremely fascinating balance have to keep people coming back to make sure they don’t get bored have to keep them constantly engaged and that’s something we need to do insecurities.

We need to make sure that users are constantly engaged to make the right decision around risk of information to risk to the business, but we don’t do that very well at all. We don’t keep we don’t get people engaged let alone keeping them engaged and then we keep going back to the same.

Well, I can’t tell you the number of organizations that I’ve been to on that I’ve seen parts of their it security awareness, which is a term. I hate it security awareness campaigns. Completely different company and you know the back of my head. I’m thinking a this again be there is no way that your company culture is the exact same as that other company and then that would make this campaign effective.

So why are you doing this? Because somebody Googled the information security awareness campaign, or they talk to you know, they looked at one of the main certification companies inside like a what do you have and it basically ended well and you know as to be expected the results are just as bad as everybody else.

So we need to think outside the box in that continues not just into things like awareness and education campaigns putting to rolling out new services within your company the building new applications and solutions for your company. You need to keep people engaged. This is not I hate they work for me.

They’ve got to use this kind of situation. So you’re looking outside the box or something like fortnite which by the way is just one is a really good way to kind of spice up what you’re doing now not suggesting you start a battle royale with safety organization, but figuring out how to release content on a regular Cadence to keep people engaged.

Informed figuring out how to get user Buy in you want people to feel invested in whatever you’re rolling out whether that’s an education campaign a new tool, you know, anything and everything that you need you need users to use what you’re doing. Otherwise, what’s the point? I’m so just a kind of offbeat fascinating little conversation for you.

Hopefully, they’ll get to thinking maybe that’ll give you something to do in your spare time over the weekend. Let me know what you think online at Mark NCAA. I filled you in the block of the comment down below and as always by email me at Mark and. CA how do you keep users engaged in whatever service your delivery really curious to hear.

I hope you are set up for fantastic day and a wonderful weekend. I will talk to you soon. Morning, everybody. How you doing today? A bit of maybe a disconnect on the topics today, but I think they’re actually I’m intimately connected. I want to talk to you about Service delivery and fortnite.

Now, you probably heard of fortnite if you’ve been around any twelve-year-old you’ve definitely heard of fortnite and it is 100 person Battle Royale free to play a game that’s actually free to play. I miss making money hand-over-fist though because they charge for a digital Goods within the game, but they don’t affect gameplay.

It’s all cosmetic. But what I wanted to talk to you about around 4 tonight, what is how they’re delivering this service and more importantly how they continue to keep people engaged in delivering the service so they just dropped what they call season 7 Who season 7 cost about ten bucks for people to play and it’s a series of a hundred series of challenges and in each of these tears you unlock you get more experience points or you get some in-game currency or you get an outfit or a background or a piece of music or something.

Nothing that affects gameplay and that’s absolutely critical. Nothing in the game that you can buy actually affects the game play you can start with a brand new account be on equal footing with everybody else, but they do have the system of I’m having these season than you can buy access to the tears of rewards for the season, but every season is still free to play so they have this entire structure of free-to-play Service delivery eye on this Cadence, if you know every couple of months to drop a new season and it’s on their regular tickets 10 weeks at 10 weeks are 11 weeks.

So they set up an expectation in delivering this service to you. But also they are keeping the content compelling enough to get you to upgrade to a more upgrade but to pay money to get these virtual Skin So if you bought the battle pass for season 7, which is when you can get this totally ripped and shredded military Santa, you know, things like that.

You can skin the vehicles you’re playing in. You can take different background for the loading screen. All this just pure cosmetic stuff. But I think it’s a fascinating use case around Service delivery and I think with insecurity and definitely within security and privacy. We don’t look outside the box enough and we think okay, we’re going to deliver security program.

And here’s how we’re going to do. We’re going to talk about fishing and we’re going to talk to you about that in a really Antiquated where we’re going to talk about passwords and dive into the lighting customers or engaging them. Now, you’re not going to have the level of Engagement that for night does right.

They have millions of concurrent players 127 million + signed up overall really really interesting use casein you’re never going to get to that scale but I think you know setting expectations which is something fortnite does with the seasons. What is a set expectation that every 10 weeks the game map is going to change and the story that sort of supporting this game is going to move along and there’s going to be a new tactics and techniques that you’re going to have to learn because they keep tweaking the Mechanics that happens every 10 weeks sometimes faster with special events and they also do this delicate balance of making sure that things that change her parents aren’t so readily available but they also aren’t so hard that you can’t get them to keep this level of Engagement up with a financial side of the of the game and I think that adds up to be extremely fascinating balance have to keep people coming back to make sure they don’t get bored have to keep them constantly engaged and that’s something we need to do insecurities.

We need to make sure that users are constantly engaged to make the right decision around risk of information to risk to the business, but we don’t do that very well at all. We don’t keep we don’t get people engaged let alone keeping them engaged and then we keep going back to the same.

Well, I can’t tell you the number of organizations that I’ve been to on that I’ve seen parts of their it security awareness, which is a term. I hate it security awareness campaigns. Completely different company and you know the back of my head. I’m thinking a this again be there is no way that your company culture is the exact same as that other company and then that would make this campaign effective.

So why are you doing this? Because somebody Googled the information security awareness campaign, or they talk to you know, they looked at one of the main certification companies inside like a what do you have and it basically ended well and you know as to be expected the results are just as bad as everybody else.

So we need to think outside the box in that continues not just into things like awareness and education campaigns putting to rolling out new services within your company the building new applications and solutions for your company. You need to keep people engaged. This is not I hate they work for me.

They’ve got to use this kind of situation. So you’re looking outside the box or something like fortnite which by the way is just one is a really good way to kind of spice up what you’re doing now not suggesting you start a battle royale with safety organization, but figuring out how to release content on a regular Cadence to keep people engaged.

Informed figuring out how to get user Buy in you want people to feel invested in whatever you’re rolling out whether that’s an education campaign a new tool, you know, anything and everything that you need you need users to use what you’re doing. Otherwise, what’s the point? I’m so just a kind of offbeat fascinating little conversation for you.

Hopefully, they’ll get to thinking maybe that’ll give you something to do in your spare time over the weekend. Let me know what you think online at Mark NCAA. I filled you in the block of the comment down below and as always by email me at Mark and. CA how do you keep users engaged in whatever service your delivery really curious to hear.

I hope you are set up for fantastic day and a wonderful weekend. I will talk to you soon.