Adam Selipsky's Keynote at AWS re:Invent 2021

up now at @awscloud #reinvent, @aselipsky’s first major keynote.

…a 🧵

@marknca tweeted at 30-Nov-2021, 16:31

a little look at the past of @awscloud and #reinvent!

@marknca tweeted at 30-Nov-2021, 16:32

some crazy innovation over the past 15 years!

thank you @awscloud

#reinvent

@marknca tweeted at 30-Nov-2021, 16:33

remember, @quinnypig is live tweeting the @aselipsky keynote as well

😇/ 😈

#reinvent

https://twitter.com/QuinnyPig/status/1465719554957447175

@marknca tweeted at 30-Nov-2021, 16:34

. @aselipsky is up now, acknowledging the challenges of the global situation

#reinvent

@marknca tweeted at 30-Nov-2021, 16:34

understatement of the year at @awscloud #reinvent

@marknca tweeted at 30-Nov-2021, 16:35

“back then IT & infrastructure just weren’t working” …still true for a lot of orgs

we’ve definitely moved into the “people” side of the cloud problem

#reinvent

@marknca tweeted at 30-Nov-2021, 16:36

looks like the opening of the keynote is a review of the major milestones of @awscloud. makes sense given that this is the 10th #reinvent

@marknca tweeted at 30-Nov-2021, 16:36

“What does this have to do with selling books?”, @aselipsky, “Nothing!” << …but this needs to be in place to deliver on the @amazon vision. not sure that anyone knew what @awscloud could/would become

#reinvent

@marknca tweeted at 30-Nov-2021, 16:37

. “@awscloud now offers over 200 fully-featured services”, @aselipsky << I’m betting that hits 230 by Friday

#reinvent

@marknca tweeted at 30-Nov-2021, 16:38

81 AZs, 25 regions, + more on the way

more on @awscloud Global Infrastructure up at https://aws.amazon.com/about-aws/global-infrastructure/

#reinvent

@marknca tweeted at 30-Nov-2021, 16:39

#reinvent

@marknca tweeted at 30-Nov-2021, 16:39

“Despite what feels like massive adoption, we’re just getting started”, @aselipsky

#reinvent

@marknca tweeted at 30-Nov-2021, 16:39

so far, @aselipsky’s style feels a little more pragmatic than @ajassy. both work because they’re authentic

Adam is still building out the history of @awscloud at #reinvent

@marknca tweeted at 30-Nov-2021, 16:41

each of those 👆 customer examples were a bit crazy when announced. taking a chance on technical innovation to drive the business

#reinvent

@marknca tweeted at 30-Nov-2021, 16:42

the storyline here is focusing on what @awscloud customers are delivering. that’s smart, it puts the technical achievements in context

more impactful than just; feature X, feature Y, business result Z

#reinvent

@marknca tweeted at 30-Nov-2021, 16:43

first customer speaker, @Nasdaq / @NasdaqTech, up now at #reinvent, echoing the “pathfinding” theme

@marknca tweeted at 30-Nov-2021, 16:44

. @NasdaqTech does a lot more than most people realize. not sure this story is an impactful to the broad audience because they don’t realize the extend of their technology footprint…it’s crazy big

#reinvent

@marknca tweeted at 30-Nov-2021, 16:45

the speed of their processing at scale is mind boggling. 20ms end-to-end

#reinvent

@marknca tweeted at 30-Nov-2021, 16:46

#reinvent

@marknca tweeted at 30-Nov-2021, 16:46

would love to see more of the mechanics of @NasdaqTech’s anti-fraud activities. it’ll never happen but would be amazing 🤣

#reinvent

@marknca tweeted at 30-Nov-2021, 16:47

“Our first bill was like $20”, @adenatfriedman << I’m assuming that’s gone up slightly. any guesses @QuinnyPig? ;-)

#reinvent

@marknca tweeted at 30-Nov-2021, 16:48

the multi-year move to the @awscloud is to be expected. despite the hype and push, it takes planning and a lot of operational lifting to move everything into the ☁️. it’s worth it, but make sure you do it well

#reinvent

@marknca tweeted at 30-Nov-2021, 16:49

two major, free resources will help with that move (both ppl & tech!):

• @awscloud Cloud Adoption Framework, https://aws.amazon.com/professional-services/CAF/
• Well-Architected Framework, https://aws.amazon.com/architecture/well-architected/

#reinvent

@marknca tweeted at 30-Nov-2021, 16:50

ok, so @NasdaqTech ended up building their own @awscloud Private Local Zone. wow!

more on local zones at: https://aws.amazon.com/about-aws/global-infrastructure/localzones/

#reinvent

@marknca tweeted at 30-Nov-2021, 16:51

that was a very cool customer story

#reinvent

@marknca tweeted at 30-Nov-2021, 16:52

attributes of “pathfinding”…

#reinvent

@marknca tweeted at 30-Nov-2021, 16:53

next pathfinding example is about 🏀?

#reinvent

@marknca tweeted at 30-Nov-2021, 16:54

more on 🏀 Hank Luisetti, https://www.sfchronicle.com/sports/article/With-1-hand-Stanford-s-Hank-Luisetti-pushed-6485623.php

#reinvent

@marknca tweeted at 30-Nov-2021, 16:55

the key point of this story is that pathfinders and their innovations can truly change the game

#reinvent

@marknca tweeted at 30-Nov-2021, 16:56

apparently the link is the @awscloud EC2 instance and consumption-based pricing/usage

…that’s fair. maybe not as obviously revolutionary but still massively impactful

#reinvent

@marknca tweeted at 30-Nov-2021, 16:57

lots of instances types…maybe time for a new innovation here as it’s hard to keep track of the over 475 instance types

not sure that’s a bragging point. maybe there’s another way to look at these resources options?

#reinvent

@marknca tweeted at 30-Nov-2021, 16:58

moving on to @awscloud silicon…

which—objectively—are awesome

#reinvent

@marknca tweeted at 30-Nov-2021, 16:59

NEW LAUNCH: Graviton 3!

25% faster for general compute of v2

#reinvent

@marknca tweeted at 30-Nov-2021, 17:00

more on Graviton 3 up at https://aws.amazon.com/blogs/aws/join-the-preview-amazon-ec2-c7g-instances-powered-by-new-aws-graviton3-processors/ << @jeffbarr which another amazing launch blog!

#reinvent

@marknca tweeted at 30-Nov-2021, 17:01

very cool improvements with v3 for Graviton

#reinvent

@marknca tweeted at 30-Nov-2021, 17:01

NEW LAUNCH: @awscloud Trainium 🧠instance type, Trn1

more on Trainium at https://aws.amazon.com/machine-learning/trainium/

#reinvent

@marknca tweeted at 30-Nov-2021, 17:03

the custom @awscloud silicon is a big boost for #ml workloads. SageMaker makes the whole thing super easy (relatively!) & these chips keep adding performance and value

#reinvent

@marknca tweeted at 30-Nov-2021, 17:04

“Fewer and fewer people are learning COBOL these days”, @aselipsky << and we are worse off for it 🤣

#reinvent

@marknca tweeted at 30-Nov-2021, 17:05

wasn’t Mainframe-as-a-service announced a few years back @QuinnyPig?

#reinvent

@marknca tweeted at 30-Nov-2021, 17:05

not sure how this differs from whatever was announced a couple year back, maybe just finally seeing the light of day?

#reinvent

@marknca tweeted at 30-Nov-2021, 17:06

this is a clear indicator of @awscloud going after government and very large enterprise business. most builders won’t ever care about this service but it’ll help get those last critical workloads into the cloud for those target customers

#reinvent

@marknca tweeted at 30-Nov-2021, 17:07

on to hybrid cloud now at @awscloud #reinvent...

@marknca tweeted at 30-Nov-2021, 17:08

quick update on @awscloud Outposts

#reinvent

@marknca tweeted at 30-Nov-2021, 17:09

“Outposts isn’t like AWS, it is @awscloud”, @aselipsky

#reinvent

@marknca tweeted at 30-Nov-2021, 17:09

Outposts is a smart play. it lets you update how you’re building while taking advantage of your existing investment in your data centre. those are multi-year commitments. Outposts lets you modernize without ditching those investments

#reinvent

@marknca tweeted at 30-Nov-2021, 17:10

Adam now continuing the narrative introduced 2 #reinvent’s ago, expanding the idea of hybrid cloud to the edge and #5G

#reinvent

@marknca tweeted at 30-Nov-2021, 17:10

some of the @awscloud services associated with this expanded idea of hybrid cloud

• AWS Outposts
• AWS IoT
• AWS Snow Family
• AWS Wavelength

#reinvent

@marknca tweeted at 30-Nov-2021, 17:11

into the #iot world now…as my stream starts struggling. are the 🤖 un happy with my video yesterday?

https://twitter.com/marknca/status/1465340816663142400

#reinvent

@marknca tweeted at 30-Nov-2021, 17:13

NEW SERVICE: @awscloud Private 5G, set up and scale a private mobile network in days

#reinvent

@marknca tweeted at 30-Nov-2021, 17:14

I have so, so many questions…

#reinvent

@marknca tweeted at 30-Nov-2021, 17:14

for the record, good questions. I would love to dive into the structure behind this new service

#reinvent

@marknca tweeted at 30-Nov-2021, 17:15

if @aselipsky tells me I can also get my own private satellite next…

#reinvent

@marknca tweeted at 30-Nov-2021, 17:16

. @dish up now at #reinvent. talking about #5G. it appears that they are the @awscloud Private 5G customer...maybe?

@marknca tweeted at 30-Nov-2021, 17:17

not sure where this is going…

#reinvent

@marknca tweeted at 30-Nov-2021, 17:19

“that brick” ?!? that’s a classic my friend

that Nokia 👆 was f—king indestructible

#reinvent

@marknca tweeted at 30-Nov-2021, 17:20

how does this story link to @awcloud at all?

#reinvent

@marknca tweeted at 30-Nov-2021, 17:21

given the amount of time DISH is getting here, there’s obviously an important customer with an interesting use case.

what that is? no idea

#reinvent

@marknca tweeted at 30-Nov-2021, 17:23

not simple: this story

#reinvent

@marknca tweeted at 30-Nov-2021, 17:24

I think the take away here is that DISH has modernized their infrastructure on @awscloud and that let’s them deliver the services they want to their customers

that just happens to be a 5G network. doesn’t appear related to the new AWS Private 5G service

#reinvent

@marknca tweeted at 30-Nov-2021, 17:24

…and the stream is failing…again

#reinvent

@marknca tweeted at 30-Nov-2021, 17:25

…and it’s skipped ahead past DISH, so I don’t know how that ended…but it obviously ended. so there’s that

#reinvent

@marknca tweeted at 30-Nov-2021, 17:25

. @aselipsky on to a story about Florence Nightingale now

#reinvent

@marknca tweeted at 30-Nov-2021, 17:26

the key to the story is that better data drives better decisions...

#reinvent

@marknca tweeted at 30-Nov-2021, 17:29

#reinvent

@marknca tweeted at 30-Nov-2021, 17:30

so, are we transitioning to new data services or #ml ones?

…I’m cool with either

#reinvent

@marknca tweeted at 30-Nov-2021, 17:31

“Data goes on a journey. You need the best tools and analytics at each step of the journey”, @aselipsky

#reinvent

@marknca tweeted at 30-Nov-2021, 17:32

. @awscloud continues to offer a wide variety of data stores, make sure the one you’re using matches your data and how you want to record & access your data

#reinvent

@marknca tweeted at 30-Nov-2021, 17:35

🏊 into the data lake now...

#reinvent

@marknca tweeted at 30-Nov-2021, 17:36

if you’re building a data lake, do yourself a favour and use @awscloud Lake Formation

more on the service at https://aws.amazon.com/lake-formation/

#reinvent

@marknca tweeted at 30-Nov-2021, 17:37

ohhh, Lake Formation just got row & cell-level security. that’s awesome!

#reinvent #security

@marknca tweeted at 30-Nov-2021, 17:38

more on this new feature at https://aws.amazon.com/blogs/aws/aws-lake-formation-general-availability-of-cell-level-security-and-governed-tables-with-automatic-compaction/

#reinvent

@marknca tweeted at 30-Nov-2021, 17:39

more goodness for @awscloud Lake Formation, transition for governed tables << tables that support ACID transactions

#reinvent

@marknca tweeted at 30-Nov-2021, 17:40

neither of these sound like game changes but they both smooth out some of the rough spots with Lake Formation. anything that improves the #ux is a win here (though it’s already pretty good!)

#reinvent

@marknca tweeted at 30-Nov-2021, 17:40

…on to analytics now

#reinvent

@marknca tweeted at 30-Nov-2021, 17:40

. @aselipsky’s point about the right tool for the job is a key message of the @awscloud Well-Architected Framework

you balance the ops overhead, cost, etc. in meeting your goals. you need to understand what is critical to your solution and focus on that

#reinvent

@marknca tweeted at 30-Nov-2021, 17:42

holy s—t!

new #serverless options for Redshift, EMR, MSK, and Kinesis

#reinvent

@marknca tweeted at 30-Nov-2021, 17:43

👆 that’s amazing. huge game changer for analytics in the @awscloud

#reinvent

@marknca tweeted at 30-Nov-2021, 17:44

another customer up now, this time it’s @united

#reinvent

@marknca tweeted at 30-Nov-2021, 17:46

this customer use case is a “get away from legacy IT” story. @united was looking to reduce costs and move IT into an enabler

#reinvent

@marknca tweeted at 30-Nov-2021, 17:46

. @united shifted to “one screen” teams instead of 🍕 🍕. they made sure teams were only one screen of their video chat tool << smart

#reinvent

@marknca tweeted at 30-Nov-2021, 17:49

nice data point from @united on the success of their new tooling. they’ve increased their NPS by 30pts

#reinvent

@marknca tweeted at 30-Nov-2021, 17:51

more on #serverless RedShift at https://aws.amazon.com/blogs/aws/introducing-amazon-redshift-serverless-run-analytics-at-any-scale-without-having-to-manage-infrastructure/

#reinvent

@marknca tweeted at 30-Nov-2021, 17:52

more on #serverless Kinesis at https://aws.amazon.com/blogs/aws/amazon-kinesis-data-streams-on-demand-stream-data-at-scale-without-managing-capacity/

#reinvent

@marknca tweeted at 30-Nov-2021, 17:52

. @united story over, some nice points about modernizing their approach to IT using @awscloud

@aselipsky back up now

#reinvent

@marknca tweeted at 30-Nov-2021, 17:53

topic is currently #ml 🧠

#reinvent

@marknca tweeted at 30-Nov-2021, 17:54

no real announcements here (yet), just a reminder that there’s an entire keynote dedicated to #ml tomorrow

#reinvent

@marknca tweeted at 30-Nov-2021, 17:55

I ❤️ @awscloud’s clear statements on your control over your data

the only, very small caveat is the high level #ml services. some of those will use your data to improve the models but you can opt-out as well

#reinvent

@marknca tweeted at 30-Nov-2021, 17:59

…but even that usage is done well with strong #privacy controls

well done @awscloud

#reinvent

@marknca tweeted at 30-Nov-2021, 17:59

shout out for one of my all time favourite @awscloud services, QuickSight

the first service to use the .aws domain: https://aws.amazon.com/quicksight/

#reinvent

@marknca tweeted at 30-Nov-2021, 18:00

#reinvent

@marknca tweeted at 30-Nov-2021, 18:01

NEW FEATURE: Amazon SageMaker Canvas, generate highly available #ml prediction models using a point & click interface << no code!

#reinvent

@marknca tweeted at 30-Nov-2021, 18:02

#reinvent

@marknca tweeted at 30-Nov-2021, 18:02

more on SageMaker Canvas from @alex_casalboni

https://aws.amazon.com/blogs/aws/announcing-amazon-sagemaker-canvas-a-visual-no-code-machine-learning-capability-for-business-analysts/

#reinvent

@marknca tweeted at 30-Nov-2021, 18:02

ok, I’m super excited for this one 👆

#reinvent

@marknca tweeted at 30-Nov-2021, 18:03

#reinvent

@marknca tweeted at 30-Nov-2021, 18:03

#reinvent

@marknca tweeted at 30-Nov-2021, 18:08

. @aselipsky talking about @awscloud's efforts to train more builders

#reinvent

@marknca tweeted at 30-Nov-2021, 18:09

the fact that @awscloud has launched vertical specific services is a sign of it’s growth. it’s also a sign of the gaps I see with teams regularly

just because you CAN build it, doesn’t mean you will. sometimes, you need a higher touch offer…which is what AWS is doing

#reinvent

@marknca tweeted at 30-Nov-2021, 18:12

huh? I know each of those words, not sure what they mean together

#reinvent

@marknca tweeted at 30-Nov-2021, 18:13

ahhh, ok. so it’s tooling & data for Goldman clients delivered via @awscloud

again, goes back to higher level offerings. smart

#reinvent

@marknca tweeted at 30-Nov-2021, 18:14

another customer story. @3M …who make post-its. which @aselipsky proudly displays 🤣

#reinvent

@marknca tweeted at 30-Nov-2021, 18:16

let’s see what this story is all about…

#reinvent

@marknca tweeted at 30-Nov-2021, 18:16

take together, the customer story this year really show how @awscloud has become accepted as “the way”

questions now shift to “how” which is far more interesting. I’m glad we’re into the 2nd age of cloud

#reinvent

@marknca tweeted at 30-Nov-2021, 18:18

good for 3M to go through this journey. for the rest of us, this is a “standard” digital transformation story. the big difference here is just the scale again 👆

#reinvent

@marknca tweeted at 30-Nov-2021, 18:24

. @aselipsky back up to maybe wrap? tie a bow on this whole thing?

#reinvent

@marknca tweeted at 30-Nov-2021, 18:25

NEW SERVICE: AWS IoT Twin Maker, create & use digital twins of real-world systems

#reinvent

@marknca tweeted at 30-Nov-2021, 18:28

the idea here 👆 is that working on a digital representation of a solution is way faster (and safer) than the real thing. this new service makes that process a lot smoother

#reinvent

@marknca tweeted at 30-Nov-2021, 18:29

NEW SERVICE: AWS IoT FleetWise, collect data from vehicles & analyze it in the cloud

#reinvent

@marknca tweeted at 30-Nov-2021, 18:31

#reinvent

@marknca tweeted at 30-Nov-2021, 18:33

…and that’s a wrap. nice job @aselipsky!

@marknca tweeted at 30-Nov-2021, 18:43

👆 Start