Swami Sivasubramanian's Keynote at AWS re:Invent 2021

AWS re:Invent is always THE event in cloud. Swami Sivasubramanian took the stage to deliver the machine learning focused keynote on day three.

This 👇 is the Twitter thread of my coverage of the keynote…

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. @SwamiSivasubram up now for the #ml keynote at @awscloud #reinvent 🧵

@marknca tweeted at 01-Dec-2021, 16:32

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Swami is setting the scene; data is everywhere. there’s mountains of it. that makes it hard to get value from it #reinvent

@marknca tweeted at 01-Dec-2021, 16:34

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“Survival of the most informed”, @SwamiSivasubram #reinvent

@marknca tweeted at 01-Dec-2021, 16:35

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quick little nod to swimming Australia. they are using @awscloud #ml services to pull insights from their training data #reinvent

@marknca tweeted at 01-Dec-2021, 16:35

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name drops for @NasdaqTech, @Philips, and @carrier … all previous customer references #reinvent

@marknca tweeted at 01-Dec-2021, 16:37

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now walking through an e-commerce application example #reinvent

@marknca tweeted at 01-Dec-2021, 16:37

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step 1: shove things into an RDBMS #reinvent

@marknca tweeted at 01-Dec-2021, 16:37

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step 2: realize that breaks at some point. time to use specific data stores that align to your data & it’s use #reinvent

@marknca tweeted at 01-Dec-2021, 16:38

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step 3: snag the streaming data too #reinvent

@marknca tweeted at 01-Dec-2021, 16:38

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step 4: start asking questions to draw out insights #reinvent

@marknca tweeted at 01-Dec-2021, 16:39

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step 5: realize a data lake is going to help unite all of these data sources and questions #reinvent

@marknca tweeted at 01-Dec-2021, 16:39

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step 6: move beyond analysis and visualization to prediction #reinvent

@marknca tweeted at 01-Dec-2021, 16:40

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…that obviously isn’t that clean a process and takes time but the gist is spot on it’s a journey and it’s critical to use the right tool at the right time #reinvent

@marknca tweeted at 01-Dec-2021, 16:41

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ooohhh, nice shout out to the need for #security and #privacy controls throughout this process #reinvent

@marknca tweeted at 01-Dec-2021, 16:41

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good summary slide for the journey that @SwamiSivasubram’s example took us on #reinvent

@marknca tweeted at 01-Dec-2021, 16:42

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tl:dr on the sales/marketing side: @awscloud has a ton to offer in this area #reinvent

@marknca tweeted at 01-Dec-2021, 16:42

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lots of #ml adoption in the @awscloud community #reinvent

@marknca tweeted at 01-Dec-2021, 16:43

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btw, I’m betting on/hoping for at least @mza appearance in this keynote! #reinvent

@marknca tweeted at 01-Dec-2021, 16:44

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3 key elements to a modern end-to-end data strategy… #reinvent

@marknca tweeted at 01-Dec-2021, 16:44

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1. modernize => move away from on-premises & the 90’s? 🤣 2. unify => take the data lake approach 3. innovate => create new experiences & draw new insights #reinvent

@marknca tweeted at 01-Dec-2021, 16:45

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diving deeper into “modernize”, we have a BMW video segment #reinvent

@marknca tweeted at 01-Dec-2021, 16:46

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surprising no one, @awscloud is the platform for the BMW connected car initiative (currently 15 million connected vehicles) #reinvent

@marknca tweeted at 01-Dec-2021, 16:46

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. @SwamiSivasubram is cruising here. very quick moving keynote… #reinvent

@marknca tweeted at 01-Dec-2021, 16:48

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this slide should’ve said: Managing infrastructure, that’s so 90’s 🤣 #reinvent

@marknca tweeted at 01-Dec-2021, 16:48

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yup. 100%… #reinvent

@marknca tweeted at 01-Dec-2021, 16:48

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little update on/pitch for @awscloud Aurora << if you’re in the market for an RDBMS solution, start here more on Aurora at https://t.co/8QVWyGjjjR #reinvent

@marknca tweeted at 01-Dec-2021, 16:49

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as usual @QuinnyPig is also covering the keynote. his thread is up at https://twitter.com/QuinnyPig/status/1466082818056810499 #reinvent

@marknca tweeted at 01-Dec-2021, 16:50

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ohhh, new feature/service coming…you can just feel it #reinvent

@marknca tweeted at 01-Dec-2021, 16:50

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yup…definitely something coming around using #ml to predict data store ops issues #reinvent

@marknca tweeted at 01-Dec-2021, 16:51

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NEW FEATURE/SERVICE: Amazon DevOps Guru for RDS < it’s DevOps Guru pointed at RDS GA today #reinvent

@marknca tweeted at 01-Dec-2021, 16:52

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more on the launch at https://t.co/waM99vGP27 #reinvent

@marknca tweeted at 01-Dec-2021, 16:52

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I ❤️ these services because they leverage the scale & insight of @awscloud to help the rest of us build better #reinvent

@marknca tweeted at 01-Dec-2021, 16:53

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ohhh, are we about to get another “Get off proprietary databases” service? #reinvent

@marknca tweeted at 01-Dec-2021, 16:53

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Amazon RDS Customer flew under the radar for me more on the service at https://t.co/EPCeIcH6rf << the announcement today was that it now supports SQL Server as well. GA today #reinvent

@marknca tweeted at 01-Dec-2021, 16:54

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…come on @awscloud Neptune #serverless… please? #reinvent

@marknca tweeted at 01-Dec-2021, 16:55

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nope (or not yet?). I think we’re going in a different direction for the moment #reinvent

@marknca tweeted at 01-Dec-2021, 16:55

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EXCELLENT QUESTION …and one that not enough builders are asking (especially in legacy environments) #reinvent

@marknca tweeted at 01-Dec-2021, 16:56

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. @awscloud DynamoDB might be processing a few requests at any given time 🤣 #reinvent

@marknca tweeted at 01-Dec-2021, 16:57

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ok, getting the setup for a new feature/service again #reinvent

@marknca tweeted at 01-Dec-2021, 16:58

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sidenote: this feels like more a @ajassy or @werner style of keynote. problem build => new feature/service #reinvent

@marknca tweeted at 01-Dec-2021, 16:58

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NEW FEATURE: Amazon DynamoDB Standard-Infrequent Access table class << this should help reduce some costs for people and allow them to keep data in DynamoDB longer can’t wait to hear @alexbdebrie’s thoughts #reinvent

@marknca tweeted at 01-Dec-2021, 16:59

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more on the new table class at https://t.co/wytZzcvH9D #reinvent

@marknca tweeted at 01-Dec-2021, 16:59

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btw, if you’re working with @awscloud DynamoDB you NEED @alexbdebrie’s book: https://www.dynamodbbook.com/ it’s a life saver #reinvent

@marknca tweeted at 01-Dec-2021, 17:00

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also, watch one of his million+ talks on DynamoDB. only person I’ve seen to get a two-part talk at @awscloud #reinvent. that one happened last year

@marknca tweeted at 01-Dec-2021, 17:00

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back to the keynote, lots of purpose-built databases from @awscloud #reinvent

@marknca tweeted at 01-Dec-2021, 17:01

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. @SwamiSivasubram touching on the challenges around migration of databases to @awscloud now #reinvent

@marknca tweeted at 01-Dec-2021, 17:02

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more on the @awscloud Data Migration Service (DMS) at https://t.co/GBPfOnoAI6 #reinvent

@marknca tweeted at 01-Dec-2021, 17:02

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NEW FEATURE: @awscloud Database Migration Service Fleet Advisor << migration your databases en masse. it routes the data through S3 and customized migration plans to align w/the right purpose-built service #reinvent

@marknca tweeted at 01-Dec-2021, 17:04

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shifting to the “Unify” point now… #reinvent

@marknca tweeted at 01-Dec-2021, 17:04

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. @Expedia up as the customer example #reinvent

@marknca tweeted at 01-Dec-2021, 17:05

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nothing in the customer example other than they are using @awscloud 😕 #reinvent

@marknca tweeted at 01-Dec-2021, 17:05

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#reinvent

@marknca tweeted at 01-Dec-2021, 17:05

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key point here is that your data should be in one place and then pulled into the right tool at the right time >> data lake #reinvent

@marknca tweeted at 01-Dec-2021, 17:06

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new to the whole “data lake” thing? here’s a primer from @awscloud: https://t.co/JdyiUBiO6l #reinvent

@marknca tweeted at 01-Dec-2021, 17:07

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…and if you’re just getting started, use @awscloud Lake Formation and save yourself a ton of time more on that at https://t.co/MqGU3Dl0xJ #reinvent

@marknca tweeted at 01-Dec-2021, 17:07

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all of these strategies start with @awscloud S3. it’s the easiest, least expensive, and most performant way to store the data at scale #reinvent

@marknca tweeted at 01-Dec-2021, 17:08

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# reinvent

@marknca tweeted at 01-Dec-2021, 17:08

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if you’re not using Lake Formation, your “lake” is probably going to end up more like a pit. that’s bad don’t do that #reinvent

@marknca tweeted at 01-Dec-2021, 17:09

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. @awscloud Athena is my 2nd favourite service (behind QuickSight) and often overlooked more on Athena at https://t.co/mZ43E2kUxc #reinvent

@marknca tweeted at 01-Dec-2021, 17:09

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ohhh, are we getting some improvements to Athena?!?! #reinvent

@marknca tweeted at 01-Dec-2021, 17:10

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#reinvent

@marknca tweeted at 01-Dec-2021, 17:10

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. @awscloud also takes the “purpose-built” approach when it comes to analytics interactive => Athena big data => EMR ops & logs => OpenSearch real-time => Kinesis & MSK warehouse => Redshift (roughly) #reinvent

@marknca tweeted at 01-Dec-2021, 17:11

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👆 most of those are now available #serverless. which is f—king awesome, btw #reinvent

@marknca tweeted at 01-Dec-2021, 17:12

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RedShift is under utilized by builders. mainly because it’s terrifying…specially when you look at cost the #serverless announcement yesterday will open it up to a whole new audience more on that at https://t.co/IhHDSxhYZS #reinvent

@marknca tweeted at 01-Dec-2021, 17:13

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lots of Redshift stuff. @awscloud knows that #serverless feature will intro a new audience to it, time to catch them up #reinvent

@marknca tweeted at 01-Dec-2021, 17:15

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finally an #ml tie-in! #reinvent

@marknca tweeted at 01-Dec-2021, 17:16

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…for those of you just joining this keynote at @awscloud #reinvent, this IS the #ml keynote to be fair, 99% of ML is data clean up, organization, and management 😉

@marknca tweeted at 01-Dec-2021, 17:17

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shifting the conversation to BI…QuickSight!!! :-) #reinvent

@marknca tweeted at 01-Dec-2021, 17:18

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more on QuickSight Q at https://t.co/uGnr57F5dk #reinvent

@marknca tweeted at 01-Dec-2021, 17:18

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if you’re wondering why I ❤️ QuickSight so much, it’s because it opens up a lot of analytical power to a wide audience within your business that’s amazing powerful and something we don’t consider often enough #reinvent

@marknca tweeted at 01-Dec-2021, 17:19

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…also QuickSight has some very powerful sharing built in: https://docs.aws.amazon.com/quicksight/latest/user/sharing-a-dashboard.html #reinvent

@marknca tweeted at 01-Dec-2021, 17:19

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. @SwamiSivasubram’s on to @awscloud Glue while I’ve been ranting about QuickSight my favourite AWS name, “AWS Glue Data Brew” << it’s true, you can use it too #reinvent

@marknca tweeted at 01-Dec-2021, 17:20

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more on @awscloud Glue Data Brew: https://t.co/C5YwVftsNO #reinvent

@marknca tweeted at 01-Dec-2021, 17:20

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Neeraja up now to talk about @awscloud Redshift #serverless + QuickSight #reinvent

@marknca tweeted at 01-Dec-2021, 17:21

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#reinvent

@marknca tweeted at 01-Dec-2021, 17:21

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walking through a use case example now… first the informercial “on-premises” view 🤦🤣 #reinvent

@marknca tweeted at 01-Dec-2021, 17:22

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then right into the “don’t worry about it” #serverless approach with the new Redshift service #reinvent

@marknca tweeted at 01-Dec-2021, 17:23

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Redshift’s live data sharing capabilities lets more teams access the data without having to move it anywhere more on the sharing features at https://t.co/wtTwWCuJU2 #reinvent

@marknca tweeted at 01-Dec-2021, 17:24

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QuickSight comes into play now for the data analysis at the last mile. it enables ALL teams (not just BI specialists) to query the data and draw insights #reinvent

@marknca tweeted at 01-Dec-2021, 17:25

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what hits home for me with this example is the low operational overhead. almost all of the work & cost is directly driving business value that’s the goal of the @awscloud Well-Architected Framework & these types of services make it way easier to strike that balance #reinvent

@marknca tweeted at 01-Dec-2021, 17:27

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“You’ve got to start treating data like an organizational asset”, @SwamiSivasubram #reinvent

@marknca tweeted at 01-Dec-2021, 17:28

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we’ve moved on to culture. another customer example up, this time it’s @ADP #reinvent

@marknca tweeted at 01-Dec-2021, 17:29

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lots of setup in the customer story, key point so far is that @adp handles so much data it’s like it’s a major country on it’s own #reinvent

@marknca tweeted at 01-Dec-2021, 17:32

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. @adp story was about using data at scale to drive change. no real technology aspect (beyond, "we couldn't do this without @awscloud") quick message from @slack now… #reinvent

@marknca tweeted at 01-Dec-2021, 17:39

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on to innovation now... #reinvent

@marknca tweeted at 01-Dec-2021, 17:40

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this slide just keeps getting bigger each year #reinvent

@marknca tweeted at 01-Dec-2021, 17:40

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we’re a hop, skip, and a jump away from just a board of single pixels with just the brand’s dominant colour #reinvent

@marknca tweeted at 01-Dec-2021, 17:41

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I like this stacked layer approach to explaining the @awscloud #ml service offerings basically, you want to start at the top layer & stay there as long as possible. when necessary, move to the SageMaker layer …hope you never need the bottom layer 🤣😉 #reinvent

@marknca tweeted at 01-Dec-2021, 17:44

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. @SwamiSivasubram’s going to start at the bottom layer #reinvent

@marknca tweeted at 01-Dec-2021, 17:44

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this is all low level stuff, that’s why I recommend staying away from it super interesting from a math/engineering perspective but also, quite a ways away from business value #reinvent

@marknca tweeted at 01-Dec-2021, 17:45

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more from the low-level layer of the #ml stack on @awscloud #reinvent

@marknca tweeted at 01-Dec-2021, 17:46

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more on the Trn1: https://t.co/jS08tVI7eI #reinvent

@marknca tweeted at 01-Dec-2021, 17:46

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…if you stay at the top of the stack! (though SageMaker is amazing) #reinvent

@marknca tweeted at 01-Dec-2021, 17:47

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it’s just that SageMaker required #ml specific knowledge. that’s ok if you have it. but the top layer requires near zero #ml knowledge just hand the service something and get a result… #reinvent

@marknca tweeted at 01-Dec-2021, 17:47

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ok, back to the keynote, talking about @awscloud SageMaker now. it’s an entire suite of solutions working together #reinvent

@marknca tweeted at 01-Dec-2021, 17:48

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…more of a prefix than anything, SageMaker _________ #reinvent

@marknca tweeted at 01-Dec-2021, 17:48

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another customer story, this time it’s Aurora (not the database) they do self-driving vehicle tech #reinvent

@marknca tweeted at 01-Dec-2021, 17:50

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this Aurora: https://aurora.tech/ #reinvent

@marknca tweeted at 01-Dec-2021, 17:50

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so far the customer story is about the promise of self-driving cars #reinvent

@marknca tweeted at 01-Dec-2021, 17:52

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#reinvent

@marknca tweeted at 01-Dec-2021, 17:53

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this customer story is cool but I feel like it’s missing the mark. it’s not technical enough for most builders and too technical for non-builders. right in the squishy middle that leaves me wondering, “What am I supposed to take away from this?” #reinvent

@marknca tweeted at 01-Dec-2021, 17:57

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I would love to get into the details of their #ml workflow or their strategy of overlaying models to deliver that self-driving vehicle this is just an ad for the fact they are working on the tech. I wanted more #reinvent

@marknca tweeted at 01-Dec-2021, 17:58

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. @SwamiSivasubram is back up now. thankfully his energy will put this back on track. he’s still rolling strong… #reinvent

@marknca tweeted at 01-Dec-2021, 17:58

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structured data, the “easy” data type, is about 20% of the data #ml is working with unstructured data is far more common SageMaker has features to help with both #reinvent

@marknca tweeted at 01-Dec-2021, 17:59

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more on Amazon SageMaker Data Wrangler: https://t.co/bSWdnkkIVk #reinvent

@marknca tweeted at 01-Dec-2021, 18:00

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more on Amazon SageMaker Ground Truth at https://t.co/TMazhaB5lq #reinvent

@marknca tweeted at 01-Dec-2021, 18:00

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NEW FEATURE: Amazon SageMaker Ground Truth Plus << high quality training dataset fast, and reduce data labelling cost more at https://t.co/pNpwc746kf #reinvent

@marknca tweeted at 01-Dec-2021, 18:01

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anything that helps with data labelling and clean up is very, very welcome #reinvent

@marknca tweeted at 01-Dec-2021, 18:02

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NEW FEATURE: Amazon SageMaker Studio Notebook << perform data engineering, analytics, and #ML workflows in one notebook. GA today #reinvent

@marknca tweeted at 01-Dec-2021, 18:04

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we’re cruising right along with the #ml keynote at @awscloud #reinvent

@marknca tweeted at 01-Dec-2021, 18:05

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NEW FEATURES (under the hood): - Amazon SageMaker Training Compiler << 50% speed boost for training - …Inference Recommender << reduce time to deploy - … #Serverless Inference << f—k infrastructure 😉 #reinvent

@marknca tweeted at 01-Dec-2021, 18:07

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that’s 5(?) services or features that have made a #serverless model available to users. I ❤️ it! should be the default for everything... #reinvent

@marknca tweeted at 01-Dec-2021, 18:08

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if you didn’t see the announcement about SageMaker Canvas in @aselipsky’s keynote, you can read more at https://t.co/D0ggeQdxyg #reinvent

@marknca tweeted at 01-Dec-2021, 18:08

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Allie up now to walk us through SageMaker Canvas #reinvent

@marknca tweeted at 01-Dec-2021, 18:09

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the example is forecasting. something a lot of us do #reinvent

@marknca tweeted at 01-Dec-2021, 18:09

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the example is a model that forecasts the need for new computers for your team (a/k/a onboarding new ppl) 3 steps: - access & browse the data - prepare the data - train & build the model #reinvent

@marknca tweeted at 01-Dec-2021, 18:10

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so, the example is covering all computer demands, not just onboarding #reinvent

@marknca tweeted at 01-Dec-2021, 18:11

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drag & drop various data sources to create one data set. SageMaker Canvas also tries to automatically clean up the data ...slick #reinvent

@marknca tweeted at 01-Dec-2021, 18:12

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what, I have to click?!? ugh. 🤣🤣🤣

@marknca tweeted at 01-Dec-2021, 18:13

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the platform let’s you work through “what if” scenarios as well. that’s really powerful #reinvent

@marknca tweeted at 01-Dec-2021, 18:13

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the real question is how broadly applicable is this beyond forecasting. how will @awscloud SageMaker Canvas handle those other use cases? can’t wait to find out! #reinvent

@marknca tweeted at 01-Dec-2021, 18:14

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. @SwamiSivasubram back up again now... #reinvent

@marknca tweeted at 01-Dec-2021, 18:15

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feels like we’re in the industrial #ml solutions now https://t.co/0XhONuQnwa #reinvent

@marknca tweeted at 01-Dec-2021, 18:16

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tweeted too soon, that was the intro to the high level view of #ml solutions #reinvent

@marknca tweeted at 01-Dec-2021, 18:16

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quiet service callback, @awscloud Kendra, https://t.co/XIOdabtgx0 #reinvent

@marknca tweeted at 01-Dec-2021, 18:17

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Kendra is one of several services that most builders forget even exists. that’s ok that’s actually kind of cool. the @awscloud has grown to the point where there’s entire categories you’ll never touch as a builder #reinvent

@marknca tweeted at 01-Dec-2021, 18:18

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NEW FEATURE: Amazon Kendra Experience Builder << no code search application builder #reinvent