Werner Vogel's Keynote at AWS re:Invent 2021

. @werner takes the stage @awscloud #reinvent on day four. this is always a hotly anticipated keynote. for the past few years Werner has delivered a talk that shifts how builders view the problems they solve & changes the way they work. what does he have in store for us today?

@marknca tweeted at 02-Dec-2021, 16:31

love this intro video for @werner #reinvent

@marknca tweeted at 02-Dec-2021, 16:32

so many callbacks and shout outs! #reinvent

@marknca tweeted at 02-Dec-2021, 16:32

remember @QuinnyPig is also live tweeting this keynote. check out his take 👇 https://twitter.com/QuinnyPig/status/1466444420732133384 #reinvent

@marknca tweeted at 02-Dec-2021, 16:33

honestly, it is hard to believe that it’s already been ten years of @awscloud #reinvent

@marknca tweeted at 02-Dec-2021, 16:34

here we go! #reinvent

@marknca tweeted at 02-Dec-2021, 16:34

1st t-shirt from @werner, “The Stranglers” (music, not tech reference 😉) @awscloud #reinvent

@marknca tweeted at 02-Dec-2021, 16:35

2006: Innovation was constrained (pre-cloud) #reinvent

@marknca tweeted at 02-Dec-2021, 16:36

cloud changed the game by making everything a programmable resource, @werner #reinvent

@marknca tweeted at 02-Dec-2021, 16:36

EC2 in 2006 : super simple, 3 instance types #reinvent

@marknca tweeted at 02-Dec-2021, 16:37

let’s say it’s changed slightly since then… #reinvent

@marknca tweeted at 02-Dec-2021, 16:37

NEW FEATURE: Amazon EC2 M1 Mac instances << awesome! #reinvent

@marknca tweeted at 02-Dec-2021, 16:39

as per @apple, 60% cost improvement over Intel-based Macs #reinvent

@marknca tweeted at 02-Dec-2021, 16:39

EC2 launches 60 million instances every day! << that’s crazy. just crazy #reinvent

@marknca tweeted at 02-Dec-2021, 16:40

The cloud removed constraints, @werner << …and that opened up so many possibilities to change how we work #reinvent

@marknca tweeted at 02-Dec-2021, 16:40

. @werner seems slightly frustrated at the laws of physics. totally understand 🤣 #reinvent

@marknca tweeted at 02-Dec-2021, 16:41

remember when @awscloud was just a handful of regions? #reinvent

@marknca tweeted at 02-Dec-2021, 16:41

adding more regions made things like Alexa possible. without those regions, latency would be too high and it’s wouldn’t feel natural #reinvent

@marknca tweeted at 02-Dec-2021, 16:43

. @awscloud has become massive over the past 15 years. lots of infrastructure in place to help reduce latency and provide choice more at https://aws.amazon.com/about-aws/global-infrastructure/

@marknca tweeted at 02-Dec-2021, 16:43

Points of presence == @awscloud Edge Network Locations https://aws.amazon.com/about-aws/global-infrastructure/regional-product-services/?p=ngi&loc=4 #reinvent

@marknca tweeted at 02-Dec-2021, 16:45

NEW FEATURE: @awscloud new local zones starting in 2022 #reinvent

@marknca tweeted at 02-Dec-2021, 16:45

more on local zones: https://aws.amazon.com/about-aws/global-infrastructure/localzones/ #reinvent

@marknca tweeted at 02-Dec-2021, 16:46

customer example from @werner: JackTrip, a live performance service that leverages @awscloud Local Zones to avoid latency issues << very cool more on them at https://jacktrip.org/index.html #reinvent

@marknca tweeted at 02-Dec-2021, 16:47

. @werner is continuing the latency theme. now talking about @awscloud Wavelength more at https://aws.amazon.com/wavelength/ #reinvent

@marknca tweeted at 02-Dec-2021, 16:47

networking in 2006: super simple and direct #reinvent

@marknca tweeted at 02-Dec-2021, 16:48

this led to a lot of innovation around @awscloud EC2 networking. lots of use cases required more, so they built it #reinvent

@marknca tweeted at 02-Dec-2021, 16:48

EC2 Classic eventually got deprecated…eventually…almost 🤣 15-Aug-2022 is the current target https://docs.aws.amazon.com/AWSEC2/latest/UserGuide/ec2-classic-platform.html

@marknca tweeted at 02-Dec-2021, 16:49

this is where we’re at today with network & delivery services. crazy rich set of options to build solutions with #reinvent

@marknca tweeted at 02-Dec-2021, 16:50

some @awscloud customers are running thousands of VPCs, some even 10,000+ VPCs #reinvent

@marknca tweeted at 02-Dec-2021, 16:51

NEW SERVICE: @awscloud Cloud WAN, build, manage, and monitor global wide area networks for folks with those 👆 types of challenges #reinvent

@marknca tweeted at 02-Dec-2021, 16:51

to use: 1. select regions you want to use 2. @awscloud VPN or Direct Connect to closest site 3. 🧙 …though I’m sure there’s more to it 😉

@marknca tweeted at 02-Dec-2021, 16:53

more on AWS Cloud WAN: https://aws.amazon.com/about-aws/whats-new/2021/12/introducing-aws-cloud-wan/ #reinvent

@marknca tweeted at 02-Dec-2021, 16:53

callback: more on the M1 Macs in @awscloud EC2, https://aws.amazon.com/blogs/aws/use-amazon-ec2-m1-mac-instances-to-build-test-macos-ios-ipados-tvos-and-watchos-apps/ #reinvent

@marknca tweeted at 02-Dec-2021, 16:54

can’t wait to dig into @awscloud Cloud WAN. seems like a godsend for large scale networks. those get super complicated quickly, this could really help #reinvent

@marknca tweeted at 02-Dec-2021, 16:54

rare shot of @awscloud hardware…it does exist, btw #reinvent

@marknca tweeted at 02-Dec-2021, 16:55

more hardware shots. it’s rare to see these at an @awscloud event without someone smashing them on stage 🤣 #reinvent

@marknca tweeted at 02-Dec-2021, 16:56

a peek at what @awscloud Outposts offers from those units #reinvent

@marknca tweeted at 02-Dec-2021, 16:56

on to #IoT now… #reinvent

@marknca tweeted at 02-Dec-2021, 16:56

a bit of @awscloud Industrial now more at https://aws.amazon.com/industrial/ #reinvent

@marknca tweeted at 02-Dec-2021, 16:58

lots more hardware pics…what is happening?!? #reinvent

@marknca tweeted at 02-Dec-2021, 16:58

“Video is a data stream to be analyzed, instead of something to be watched”, @werner #reinvent

@marknca tweeted at 02-Dec-2021, 17:00

more on Monitron: https://aws.amazon.com/monitron/ more on Panorama Appliance: https://aws.amazon.com/panorama/appliance/ #reinvent

@marknca tweeted at 02-Dec-2021, 17:01

on to the Snow* family now…are we getting a new one?!? #reinvent

@marknca tweeted at 02-Dec-2021, 17:01

like Snow Globe? #reinvent

@marknca tweeted at 02-Dec-2021, 17:01

nope. off to space now. more on @awscloud Ground Station at https://aws.amazon.com/ground-station/ #reinvent

@marknca tweeted at 02-Dec-2021, 17:02

more on the Hope Probe at https://www.emiratesmarsmission.ae/ #reinvent

@marknca tweeted at 02-Dec-2021, 17:03

customer up now, @capellaspace #reinvent

@marknca tweeted at 02-Dec-2021, 17:03

talking about monitoring shipping activity in the real world. maybe through simulation? the intro was confusing and in inspire-speak #reinvent

@marknca tweeted at 02-Dec-2021, 17:04

terrestrial sensors? #reinvent

@marknca tweeted at 02-Dec-2021, 17:04

ok, that was apparently a transition into the justiciation for sensors in space #reinvent

@marknca tweeted at 02-Dec-2021, 17:05

…which I’m pretty sure we all understand the advantages of. we’ve watched enough crazy sci-fi to know https://www.youtube.com/watch?v=EuOlYPSEzSc&feature=youtu.be #reinvent

@marknca tweeted at 02-Dec-2021, 17:06

these sensors generate a massive amount of data #reinvent

@marknca tweeted at 02-Dec-2021, 17:06

now tying this data challenge back to the computer science & operational issues << for these types of stories, it’s really important to understand the audience builders understand the scale of 500PB as a stream. just dive in and use the space angle to frame the story #reinvent

@marknca tweeted at 02-Dec-2021, 17:08

I want to know more about this use case. but this isn’t the format for it. need something that follows the data throughout the system, that would really hit home #reinvent

@marknca tweeted at 02-Dec-2021, 17:08

this example of making a request to the satellite sensors is way more impactful. lead with that @capellaspace! #reinvent

@marknca tweeted at 02-Dec-2021, 17:09

“One click to make a request from a space sensor” << that’s a hell of a lede #reinvent

@marknca tweeted at 02-Dec-2021, 17:10

more from @capellaspace at https://t.co/9c8JR3Hvv0 #reinvent

@marknca tweeted at 02-Dec-2021, 17:11

#reinvent

@marknca tweeted at 02-Dec-2021, 17:11

did not see this when it launched in March: https://aws.amazon.com/blogs/publicsector/announcing-aws-space-accelerator-startups/ #reinvent

@marknca tweeted at 02-Dec-2021, 17:12

Lunar 1 region “may not be that far away” << @KroonenburgRyan called in two weeks ago in our @acloudguru pre-#reinvent webinar! …he was just off a bit on the timing

@marknca tweeted at 02-Dec-2021, 17:13

‘nuff said #reinvent

@marknca tweeted at 02-Dec-2021, 17:13

Distributed but not decentralized, @werner #reinvent

@marknca tweeted at 02-Dec-2021, 17:14

on to @awscloud IAM now…I’m getting excited /cc @AWSSecurityInfo #reinvent

@marknca tweeted at 02-Dec-2021, 17:15

IAM turned 10 this year. more from the @awscloud blog at https://aws.amazon.com/blogs/aws/happy-10th-birthday-aws-identity-and-access-management/ #reinvent

@marknca tweeted at 02-Dec-2021, 17:15

IAM is part of every API call that you make. it needs to be running at scale, securely, all the time without fail #reinvent

@marknca tweeted at 02-Dec-2021, 17:16

high level overview of the IAM design #reinvent

@marknca tweeted at 02-Dec-2021, 17:16

two key #security fundamentals #reinvent

@marknca tweeted at 02-Dec-2021, 17:17

👆 we covered that in a @TwitterSpaces with @andrewbrown the other day. make sure to check out his other spaces this week. they’ve been fantastic #reinvent

@marknca tweeted at 02-Dec-2021, 17:17

. @werner giving a simplified walk through of how @awscloud IAM does authentication #reinvent

@marknca tweeted at 02-Dec-2021, 17:18

why do I ❤️ this conference? slides like this at the major keynotes #reinvent

@marknca tweeted at 02-Dec-2021, 17:18

. @werner walking through a super simplified version of the mechanics behind request validation and how your key material is kept safe #reinvent

@marknca tweeted at 02-Dec-2021, 17:20

bottom line: @awscloud IAM is an extremely well design secure system. lots of well thought out solutions to hit the required scale while meeting the #security requirements #reinvent

@marknca tweeted at 02-Dec-2021, 17:21

. @awscloud IAM processes 1/2 BILLION API calls/second #reinvent

@marknca tweeted at 02-Dec-2021, 17:22

do you ever sleep @AWSSecurityInfo? #reinvent

@marknca tweeted at 02-Dec-2021, 17:22

for more on these types of details, be sure to follow @mchancloud. he publishes a lot on @AWSIdentity (sorry for bugging you @AWSSecurityInfo, I always forget that IAM has their own account) #reinvent

@marknca tweeted at 02-Dec-2021, 17:23

. @werner talking about how simple machines can combine into more sophisticated systems #reinvent

@marknca tweeted at 02-Dec-2021, 17:24

the primitives are the critical part. they let you build what you need in the manner you need it #reinvent

@marknca tweeted at 02-Dec-2021, 17:24

this is an interesting contrast to the announcements from @aselipsky & @SwamiSivasubram who were deliver the exact opposite…because that new wave of @awscloud customers need that higher level tooling #reinvent

@marknca tweeted at 02-Dec-2021, 17:25

...but there’s still plenty of us at the nerdy core! 🤣 #reinvent

@marknca tweeted at 02-Dec-2021, 17:25

“This is your fault”, @werner << all of theses services are based on customer needs and follow @awscloud’s building philosophy of trying to keep it simple #reinvent

@marknca tweeted at 02-Dec-2021, 17:26

I “blame” @ben11kehoe for every @awscloud service that includes IoT in the name… #reinvent

@marknca tweeted at 02-Dec-2021, 17:26

#reinvent

@marknca tweeted at 02-Dec-2021, 17:27

did a complete 180 here and are talking about frontend development…builders who live in frameworks #reinvent

@marknca tweeted at 02-Dec-2021, 17:27

NEW SERVICE: AWS Amplify Studio, visual build complete feature-rich apps in hours with full control over the code #reinvent

@marknca tweeted at 02-Dec-2021, 17:28

. @ASpittel up now to talk about @AWSAmplify #reinvent

@marknca tweeted at 02-Dec-2021, 17:29

. @ASpittel showing how easy it is to build an app with the new @AWSAmplify Studio honestly, this might get me to use Amplify (finally). I could code it all but why should I? this is a great time saver #reinvent

@marknca tweeted at 02-Dec-2021, 17:31

ohh, nice link to @figmadesign from @AWSAmplify Studio #reinvent

@marknca tweeted at 02-Dec-2021, 17:32

this looks super slick #reinvent

@marknca tweeted at 02-Dec-2021, 17:34

it’s not true “copy & paste development” until you hit up @StackOverflow at least once 😉 #reinvent

@marknca tweeted at 02-Dec-2021, 17:35

“credible react code”, @ASpittel trying to start a fight from main stage @awscloud #reinvent

@marknca tweeted at 02-Dec-2021, 17:35

wow, that @figmadesign integration is nice and deep. it’ll detect the updates and let you one-click update #reinvent

@marknca tweeted at 02-Dec-2021, 17:36

the extension @ASpittel mentioned is detailed at https://aws.amazon.com/blogs/mobile/extend-amplify-backend-with-custom-aws-resource-using-aws-cdk-or-cloudformation/ #reinvent

@marknca tweeted at 02-Dec-2021, 17:37

some key points on @AWSAmplify in general. Studio takes advantage of these automatically #reinvent

@marknca tweeted at 02-Dec-2021, 17:38

. @werner coming back up. fantastic job @ASpittel! #reinvent

@marknca tweeted at 02-Dec-2021, 17:38

“@awscloud We value innovation over coordination”, @werner #reinvent

@marknca tweeted at 02-Dec-2021, 17:39

👆 it’s all about focusing on the customers that team is working directly for. can’t wait for coordination << while frustrating sometimes in the edges, the benefits are undeniable #reinvent

@marknca tweeted at 02-Dec-2021, 17:40

. @werner cites some confusing API designs when compared to other services. in isolation they make sense but we don’t use @awscloud in isolation #reinvent

@marknca tweeted at 02-Dec-2021, 17:40

to help, they launched the @awscloud Cloud Control API https://aws.amazon.com/blogs/aws/announcing-aws-cloud-control-api/ #reinvent

@marknca tweeted at 02-Dec-2021, 17:41

👆that’s a very @awscloud solution to teams not coordinating. stand up another team (who also won’t coordinate first) to solve the problem 🤣 #reinvent

@marknca tweeted at 02-Dec-2021, 17:42

on to @werner’s 6 keys to API design #reinvent

@marknca tweeted at 02-Dec-2021, 17:42

1. APIs are forever #reinvent

@marknca tweeted at 02-Dec-2021, 17:42

2. Never break backward compatibility #reinvent

@marknca tweeted at 02-Dec-2021, 17:42

3. Work backwards from customer use cases #reinvent

@marknca tweeted at 02-Dec-2021, 17:43

4. Create APIs with explicit and well-documented failure modes #reinvent

@marknca tweeted at 02-Dec-2021, 17:43

5. Create APIs that are self-describing and have a clear, specific purpose #reinvent

@marknca tweeted at 02-Dec-2021, 17:43

6. Avoid leaking implementation details at all costs #reinvent

@marknca tweeted at 02-Dec-2021, 17:44

👆if teams followed these six simple principles, we’d all be so, so much better off #reinvent

@marknca tweeted at 02-Dec-2021, 17:44

callback: more on @AWSAmplify Studio at https://aws.amazon.com/about-aws/whats-new/2021/12/aws-amplify-studio/ #reinvent

@marknca tweeted at 02-Dec-2021, 17:45

#reinvent

@marknca tweeted at 02-Dec-2021, 17:45

NEW LAUNCH: @awscloud SDKs for Swift, Kotlin, and Rust #reinvent

@marknca tweeted at 02-Dec-2021, 17:46

#reinvent

@marknca tweeted at 02-Dec-2021, 17:46

more on the @awscloud CDK at https://aws.amazon.com/cdk/ #reinvent

@marknca tweeted at 02-Dec-2021, 17:46

NEW LAUNCH: @awscloud CDK v2 - one package for all AWS CDK libs - better handling of experimental classes, methods, & properties - CDK watch #reinvent

@marknca tweeted at 02-Dec-2021, 17:47

. @werner doesn’t like the name “CDK Watch”. he likes, “CDK hot swap” << that makes more sense. keep your apps running while you update things #reinvent

@marknca tweeted at 02-Dec-2021, 17:48

NEW LAUNCH: Construct Hub, find and use open source @awscloud CDK libraries #reinvent

@marknca tweeted at 02-Dec-2021, 17:49

. @awscloud DevTools Hero @NIDeveloper up now on main stage! #reinvent

@marknca tweeted at 02-Dec-2021, 17:50

. @NIDeveloper talking about @LibertyMutual’s journey to the cloud from the #dev point of view #reinvent

@marknca tweeted at 02-Dec-2021, 17:51

“Code is a liability”, @NIDeveloper << 100% agree #reinvent

@marknca tweeted at 02-Dec-2021, 17:51

. @NIDeveloper now onto their CDK journey #reinvent

@marknca tweeted at 02-Dec-2021, 17:51

well that’s a hell of an improvement… #reinvent

@marknca tweeted at 02-Dec-2021, 17:52

took time to get builders on board. CDK is another complete tool after all #reinvent

@marknca tweeted at 02-Dec-2021, 17:53

if you want to try @awscloud CDK yourself: https://cdkworkshop.com/ #reinvent

@marknca tweeted at 02-Dec-2021, 17:53

. @NIDeveloper showing the results of the journey. ❤️ the nod to the @awscloud Well-Architected Framework #reinvent

@marknca tweeted at 02-Dec-2021, 17:55

haven’t said it yet but @NIDeveloper is PUMPED. high energy segment for sure. love it! #reinvent

@marknca tweeted at 02-Dec-2021, 17:56

excellent goals to have... #reinvent

@marknca tweeted at 02-Dec-2021, 17:57

excellent work @NIDeveloper! #reinvent

@marknca tweeted at 02-Dec-2021, 17:58

wow. @NIDeveloper gets the “Now Go Build Award” from @werner. very well deserved! #reinvent

@marknca tweeted at 02-Dec-2021, 17:58

ohhh, should out to the @awscloud Heroes program 😊 #reinvent

@marknca tweeted at 02-Dec-2021, 17:59

now @werner is on to sustainability #reinvent

@marknca tweeted at 02-Dec-2021, 17:59

callback to the @awscloud CDK v2… #reinvent https://aws.amazon.com/blogs/aws/announcing-general-availability-of-construct-hub-and-aws-cloud-development-kit-version-2/

@marknca tweeted at 02-Dec-2021, 18:00

“The greenest energy is the energy you don’t use”, Peter DeSantis, @awscloud #reinvent

@marknca tweeted at 02-Dec-2021, 18:00

. @werner applying the Shared Responsibility Model to sustainability #reinvent

@marknca tweeted at 02-Dec-2021, 18:01

things like #serverless design patterns are a way to be more sustainable. it’s all about efficiency and optimizations #reinvent

@marknca tweeted at 02-Dec-2021, 18:02

. @mikegchambers really nailed this in our day one recap chat. this came up at 2x keynotes now. https://www.youtube.com/watch?v=FiJfYTqM02M&feature=youtu.be #reinvent

@marknca tweeted at 02-Dec-2021, 18:03

“Don’t forget to turn off the lights”, @Werner #reinvent

@marknca tweeted at 02-Dec-2021, 18:03

understanding the impact of your design decisions on sustainability is key to moving forward #reinvent

@marknca tweeted at 02-Dec-2021, 18:04

this would make a great @awscloud Well-Architected Framework pillar… #reinvent

@marknca tweeted at 02-Dec-2021, 18:04

…oh… #reinvent

@marknca tweeted at 02-Dec-2021, 18:05

NEW PILLAR: @awscloud Well-Architected Sustainability Pillar #reinvent

@marknca tweeted at 02-Dec-2021, 18:05

🤣🤣🤣, I did not know that was coming. super glad it’s here though #reinvent

@marknca tweeted at 02-Dec-2021, 18:05

NEW SERVICE: @awscloud re:Post, a community-driven question and answer site to help customers #reinvent

@marknca tweeted at 02-Dec-2021, 18:06

. @werner with a shout out for the AMAZING Builders Library. dive in at https://aws.amazon.com/builders-library/ #reinvent

@marknca tweeted at 02-Dec-2021, 18:07

I took a closer look at a few papers from the library a couple weeks back. more at https://markn.ca/2021/aws-reinvent/#amazon-builders-library #reinvent

@marknca tweeted at 02-Dec-2021, 18:08

#reinvent

@marknca tweeted at 02-Dec-2021, 18:09

🤖🎶 #reinvent

@marknca tweeted at 02-Dec-2021, 18:10

#reinvent

@marknca tweeted at 02-Dec-2021, 18:10

little trailer for New World. more at https://www.newworld.com/en-us/ #reinvent

@marknca tweeted at 02-Dec-2021, 18:10

if you’re interested in the game, @IGN has a review at https://t.co/9PhHCqklVU #reinvent

@marknca tweeted at 02-Dec-2021, 18:13

nice logo drop there #reinvent

@marknca tweeted at 02-Dec-2021, 18:13

. @Werner walking through some of the technical details of New World even if you’re not a gamer, the architecture behind them are fascinating #reinvent

@marknca tweeted at 02-Dec-2021, 18:15

the world is sharded in the back end in order to provide the resiliency needed #reinvent

@marknca tweeted at 02-Dec-2021, 18:16

this way, the open world stays open but doesn’t run into scaling up issues 185 world at launch. 500 quickly there after #reinvent

@marknca tweeted at 02-Dec-2021, 18:17

30/second actions for all entities in the world are processed #reinvent

@marknca tweeted at 02-Dec-2021, 18:17

the game servers are stateless. they can always be restarted. everything gets written to @awscloud DynamoDB behind the scenes #reinvent

@marknca tweeted at 02-Dec-2021, 18:18

. @werner now talking about the observability challenges of this type of system #reinvent

@marknca tweeted at 02-Dec-2021, 18:18

. @awscloud #reinvent 2012 quote, “Log everything”, @werner

@marknca tweeted at 02-Dec-2021, 18:19

this game is pumped out a massive amount of data. it’s crazy #reinvent

@marknca tweeted at 02-Dec-2021, 18:19

some of the #serverless micro services supporting the game would love to see a complete architecture diagram and walk through #reinvent

@marknca tweeted at 02-Dec-2021, 18:20

a look at the session-based modes architecture #reinvent

@marknca tweeted at 02-Dec-2021, 18:21

a higher level view of part of the architecture #reinvent

@marknca tweeted at 02-Dec-2021, 18:21

“Build systems the way you always wanted to, but never could”, @werner #reinvent

@marknca tweeted at 02-Dec-2021, 18:23

. @werner’s 2021 keynote: https://www.youtube.com/watch?v=PW1lhU8n5So&feature=youtu.be #reinvent

@marknca tweeted at 02-Dec-2021, 18:23

👆 2012 🤦 #reinvent

@marknca tweeted at 02-Dec-2021, 18:23

🔄 @werner’s 2012 keynote from @awscloud #reinvent https://www.youtube.com/watch?v=PW1lhU8n5So&feature=youtu.be

@marknca tweeted at 02-Dec-2021, 18:24

these concepts and areas of focus are just as important today as when @werner brought them up in 2012 #reinvent

@marknca tweeted at 02-Dec-2021, 18:24

“Thank you, and now go build”, @werner << thank you Werner for another fantastic keynote. lots to think about /🧵 #reinvent

@marknca tweeted at 02-Dec-2021, 18:25

👆 Start