iOS 14.5 is finally here and along with some minor improvements, it introduces App Tracking Transparency (ATT). This feature requires that apps ask permission BEFORE using your device’s unique identifier to track you.
It’s not perfect but it’s a huge step forward for privacy and a big blow to Ad Tech.
Learn more in this 👈 short…
References
- Apple’s take on this feature
- Perspective from Kate O’Flaherty for Forbes
- How Facebook and Instagram have updated their apps to respond to this new feature
