Werner Vogels Keynote Play-by-play

what will the theme of @werner’s #reinvent keynote be this year? who’s the musical act for @AWSEvents re:Play tonight? what will be your favourite t-shirt of his? let’s find out now… /🧵

@marknca tweeted at 01-Dec-2022, 16:31

dark & stormy, Matrix-style intro video... #reinvent

@marknca tweeted at 01-Dec-2022, 16:32

“The world is asynchronous”, @Werner #reinvent

@marknca tweeted at 01-Dec-2022, 16:32

“Would you like to see a more world ordered? Synchronous?” @werner, “Nope” 🤣🤣🤣 #reinvent

@marknca tweeted at 01-Dec-2022, 16:33

the theme of this video is synchronous processing old school serial work #reinvent

@marknca tweeted at 01-Dec-2022, 16:35

“This place is crazy”, @werner “No. This place is sycnrhonous" “No, this place sucks”, @werner #reinvent

@marknca tweeted at 01-Dec-2022, 16:36

love that intro video! #reinvent

@marknca tweeted at 01-Dec-2022, 16:36

@werner up now, rocking the Matrix look to connect w/the video…then to just the straight up @awscloud Lambda t-shirt #reinvent

@marknca tweeted at 01-Dec-2022, 16:37

continuing to hit on the synchronous/asynchronous differences * I am not going to keep typing out the full word 🤣 #reinvent

@marknca tweeted at 01-Dec-2022, 16:37

original @awscloud S3 design principles included “asychrony” #reinvent

@marknca tweeted at 01-Dec-2022, 16:38

big differences between these four… - classic synchrony - parallel synchrony - asynchrony - asynchrony + parallel #reinvent

@marknca tweeted at 01-Dec-2022, 16:40

original @awscloud S3 design principles called out “controlled concurrency” and “controlled parallelism” as well! #reinvent

@marknca tweeted at 01-Dec-2022, 16:40

cool real world examples: bird flock/swaming - looks like central control, isn’t - simple rules for each bird creates this effect #reinvent

@marknca tweeted at 01-Dec-2022, 16:41

some of this is covered in “Swarm Intelligence” by Eberhart, Shi, and Kennedy, https://t.co/XpIzYQDcVt #reinvent

@marknca tweeted at 01-Dec-2022, 16:42

👆 that reference is from me, not Werner 😉 #reinvent

@marknca tweeted at 01-Dec-2022, 16:43

“The world is asynchronous”, @werner #reinvent

@marknca tweeted at 01-Dec-2022, 16:43

Synchronous is… - a simplification - a conviencance - an illusion #reinvent

@marknca tweeted at 01-Dec-2022, 16:44

“Systems are asynchronous”, @Werner #reinvent

@marknca tweeted at 01-Dec-2022, 16:44

@werner currently walking through some early examples of systems that were built around async principles #reinvent

@marknca tweeted at 01-Dec-2022, 16:46

“Synchrony leads to tightly coupled systems” …and we all know (or should know) how @werner feels about that type of system design! #reinvent

@marknca tweeted at 01-Dec-2022, 16:47

“Asynchrony leads to loosely coupled systems”, @werner #reinvent

@marknca tweeted at 01-Dec-2022, 16:47

benefits of async / loose coupling: - fewer dependencies - failure isolation - evolvable architecture #reinvent

@marknca tweeted at 01-Dec-2022, 16:47

@awscloud S3 at launch was 8 micro services, it’s grown to 235+ now the loosely coupled design allowed for this type of evolution over time #reinvent

@marknca tweeted at 01-Dec-2022, 16:49

again, this was on the 2006 original design principles for @awscloud S3 #reinvent

@marknca tweeted at 01-Dec-2022, 16:49

at @amazon, they went through the same evolution that lots of customers are going through now moving away from a monolith to an eventual loosely coupled architecture that can continue to evolve #reinvent

@marknca tweeted at 01-Dec-2022, 16:50

@Amazon Distribute Computing Manifesto is up at https://www.allthingsdistributed.com/2022/11/amazon-1998-distributed-computing-manifesto.html it’s a fantastic read #reinvent

@marknca tweeted at 01-Dec-2022, 16:51

ooohhh, I ❤️ when @werner talks patterns! I always learn a ton these all help solve your challenges with a loosely coupled approach #reinvent

@marknca tweeted at 01-Dec-2022, 16:52

two key @awscloud services to help here #reinvent

@marknca tweeted at 01-Dec-2022, 16:52

always excellent advice: “Listen, learn, improve”, @werner #reinvent

@marknca tweeted at 01-Dec-2022, 16:53

more on @awscloud Step Functions at https://aws.amazon.com/step-functions/ #reinvent

@marknca tweeted at 01-Dec-2022, 16:53

more on @awscloud EventBridge at https://aws.amazon.com/eventbridge/ #reinvent

@marknca tweeted at 01-Dec-2022, 16:53

NEW: AWS Step Functions Distributed Map - orchestrate large-scale parallel workloads in #serverless applications - available today #reinvent

@marknca tweeted at 01-Dec-2022, 16:54

“Event-driven architectures lead to loosely coupled systems”, @werner #reinvent

@marknca tweeted at 01-Dec-2022, 16:55

more details on some event-driven patterns... (btw, all supported by @awscloud EventBridge) #reinvent

@marknca tweeted at 01-Dec-2022, 16:56

an example used often by @martinfowler, https://martinfowler.com/ #reinvent

@marknca tweeted at 01-Dec-2022, 16:57

another event-driven architecture example from @werner. more details at https://aws.amazon.com/blogs/apn/integrating-readme-with-amazon-api-gateway-to-keep-your-developer-hub-up-to-date/ #reinvent

@marknca tweeted at 01-Dec-2022, 16:59

👆 that’s the blog @werner mentioned #reinvent

@marknca tweeted at 01-Dec-2022, 16:59

❤️ the “oh, want to add to this? ok” evolution examples #reinvent

@marknca tweeted at 01-Dec-2022, 17:00

“All complex systems that work evolved from simple systems that worked”, Gall’s law quoted by @werner #reinvent

@marknca tweeted at 01-Dec-2022, 17:00

“work” is the key part of that law. make it simple. make it work. evolve from there #reinvent

@marknca tweeted at 01-Dec-2022, 17:01

damn #reinvent

@marknca tweeted at 01-Dec-2022, 17:01

fun projects are a great way to learn more details on #serverless-presso at https://serverlessland.com/reinvent2021/serverlesspresso the workshop: https://workshop.serverlesscoffee.com/ #reinvent

@marknca tweeted at 01-Dec-2022, 17:02

building to something... #reinvent

@marknca tweeted at 01-Dec-2022, 17:02

NEW: @awscloud Application Composer - visually design and build #serverless applications quickly - in preview today #reinvent

@marknca tweeted at 01-Dec-2022, 17:03

call back: blog post for @awscloud Step Function Distributed Map is up at https://aws.amazon.com/blogs/aws/step-functions-distributed-map-a-serverless-solution-for-large-scale-parallel-data-processing/ #reinvent

@marknca tweeted at 01-Dec-2022, 17:04

@werner stressing just how much easier @awscloud Application Composer for anyone to start building #serverless apps #reinvent

@marknca tweeted at 01-Dec-2022, 17:05

would have loved to be a fly on the wall in the marketing meeting where @awscloud EventBridge got linked to the concept of being a spider in the web 🤣 💯 true though! #reinvent

@marknca tweeted at 01-Dec-2022, 17:06

@werner talking now about the power of composing solutions using smaller pieces. shouting the UNIX philosophy around modular software | #reinvent

@marknca tweeted at 01-Dec-2022, 17:07

stdin / stdout / stderr has held up for 40+ years #reinvent

@marknca tweeted at 01-Dec-2022, 17:08

great question #reinvent

@marknca tweeted at 01-Dec-2022, 17:08

NEW: Amazon EventBridge Pipes - connected event producers and consumers in seconds - available today! “Easily stitch services together”, @werner #reinvent

@marknca tweeted at 01-Dec-2022, 17:09

I am so f—king excited for this 👆 service, I can’t even begin to explain it #reinvent

@marknca tweeted at 01-Dec-2022, 17:10

this starts... #reinvent

@marknca tweeted at 01-Dec-2022, 17:10

@werner trying to explain a ticketing app example…get’s distracted by football ⚽ #reinvent

@marknca tweeted at 01-Dec-2022, 17:11

first customer speaker up now. it’s Angela Timofte from @Trustpilot #reinvent

@marknca tweeted at 01-Dec-2022, 17:12

call back: the details of of @awscloud EventBridge Pipes is up at https://aws.amazon.com/blogs/aws/new-create-point-to-point-integrations-between-event-producers-and-consumers-with-amazon-eventbridge-pipes/ #reinvent

@marknca tweeted at 01-Dec-2022, 17:13

back on stage, Angela explains how trust is at core of what @Trustpilot is building #reinvent

@marknca tweeted at 01-Dec-2022, 17:13

must not get distracted by @awscloud EventBridge Pipes…there is more goodness to follow in this @werner keynote #reinvent

@marknca tweeted at 01-Dec-2022, 17:14

Angela walking through the @Trustpilot journey. started w/a monolith…until that was breaking things #reinvent

@marknca tweeted at 01-Dec-2022, 17:15

Christmas party outage. among the top five worst times for outages 😉 #reinvent

@marknca tweeted at 01-Dec-2022, 17:16

over time Angela & the @Trustpilot team moved to an event-driven architecture tons of benefits, has enabled the business to scale. hopefully reduced those Christmas party outages too #reinvent

@marknca tweeted at 01-Dec-2022, 17:17

side note: I like the design of these slides. nice and bold. the cards are clear for the event-driven architecture #reinvent

@marknca tweeted at 01-Dec-2022, 17:18

event-driven has made it way easier for Angela & @trustpilot team to deal w/spikes in traffic. things scale was easier and have lower ops burden #reinvent

@marknca tweeted at 01-Dec-2022, 17:19

see what I mean about the slide design? #reinvent

@marknca tweeted at 01-Dec-2022, 17:19

some key benefits to moving to an event-driven architecture: - scale, adapt, react - protect platform integrity - teams working in parallel #reinvent

@marknca tweeted at 01-Dec-2022, 17:21

nice customer segment from Angela @Trustpilot. hit the right level of technical depth. cool slides. practical example #reinvent

@marknca tweeted at 01-Dec-2022, 17:21

Angela’s Hero page: https://aws.amazon.com/developer/community/heroes/angela-timofte/ …and Twitter handle that I didn’t find in time: @AngelaTimofte #reinvent

@marknca tweeted at 01-Dec-2022, 17:22

profiles and some publications from the @awscloud Heroes at https://aws.amazon.com/developer/community/heroes/ #reinvent

@marknca tweeted at 01-Dec-2022, 17:23

“Event-driven architecture enable global scale”, @Werner #reinvent

@marknca tweeted at 01-Dec-2022, 17:24

Werner diving into @awscloud DynamoDB as an example #reinvent

@marknca tweeted at 01-Dec-2022, 17:24

speaking of @awscloud Heroes, @alexbdebrie is THE expert for DynamoDB. check out his canonical reference https://www.dynamodbbook.com/ this book has saved me and a ton of teams I know mountains of time, and headaches, and stress, and frustration #reinvent

@marknca tweeted at 01-Dec-2022, 17:26

back on stage, @werner is talking about the challenges of active-active and various failure scenarios more on DynamoDB streams at https://docs.aws.amazon.com/amazondynamodb/latest/developerguide/Streams.html #reinvent

@marknca tweeted at 01-Dec-2022, 17:27

call back: @awscloud EventBridge Pipes blog post is up at https://aws.amazon.com/about-aws/whats-new/2022/12/amazon-eventbridge-pipes-generally-available/ #reinvent

@marknca tweeted at 01-Dec-2022, 17:28

event-driven architecture patterns: - change data capture - asynchronous coupling - self-healing replicators #reinvent

@marknca tweeted at 01-Dec-2022, 17:29

the @awscloud Builders Library is up at https://aws.amazon.com/builders-library/?cards-body.sort-by=item.additionalFields.sortDate&cards-body.sort-order=desc&awsf.filter-content-category=*all&awsf.filter-content-type=*all&awsf.filter-content-level=*all #reinvent

@marknca tweeted at 01-Dec-2022, 17:29

specific paper called out, “Using dependency isolation to contain concurrency overload”, by @dyanacek https://aws.amazon.com/builders-library/dependency-isolation/ #reinvent

@marknca tweeted at 01-Dec-2022, 17:30

specific paper called out, “My CI/CD pipeline is my release captain”, by @clare_liguori https://aws.amazon.com/builders-library/cicd-pipeline/ #reinvent

@marknca tweeted at 01-Dec-2022, 17:31

NEW: Amazon CodeCatalyst - unified software development service that makes it faster to build and deliver on @awscloud - in preview today #reinvent

@marknca tweeted at 01-Dec-2022, 17:32

I’m intrigued. @awscloud CodeCatalyst looks like it’s automating a massive amount of the heavily lifting that builders are struggling with as always, will need to see the edges & opinions of the service… #reinvent

@marknca tweeted at 01-Dec-2022, 17:33

very promising. @awscloud extends to other existing tools…like @github #reinvent

@marknca tweeted at 01-Dec-2022, 17:34

back to the main theme, now talking about the speed that event-driven architectures unlock for builders #reinvent

@marknca tweeted at 01-Dec-2022, 17:35

…shows the architecture for @cinchuk… #reinvent

@marknca tweeted at 01-Dec-2022, 17:36

... #reinvent

@marknca tweeted at 01-Dec-2022, 17:36

call back: details for @awscloud CodeCatalyst are up at https://aws.amazon.com/blogs/aws/announcing-amazon-codecatalyst-preview-a-unified-software-development-service/ #reinvent

@marknca tweeted at 01-Dec-2022, 17:38

@werner currently talking about using 3d tech to get properly fitting shoes. not sure who was first with this, but I know you’ve been able to get hockey skates customized this was for a few years 🇨🇦 #reinvent

@marknca tweeted at 01-Dec-2022, 17:39

👆 < he says ironically, as a non-hockey playing, barely skating Canadian > 🤣🤣🤣 #reinvent

@marknca tweeted at 01-Dec-2022, 17:40

the aim of this segment, seems to be to tie the use of AR/VR to help bridge the gap between current experiences in interaction and what would be way more effective #reinvent

@marknca tweeted at 01-Dec-2022, 17:41

@werner explaining the requirements to build a 3d asset from 2d images a/k/a photogrammetry #reinvent

@marknca tweeted at 01-Dec-2022, 17:43

related note: cool paper from @AmazonScience, “LipNeRF: What is the right feature space to lip-sync a NeRF” at https://www.amazon.science/publications/lipnerf-what-is-the-right-feature-space-to-lip-sync-a-nerf #reinvent

@marknca tweeted at 01-Dec-2022, 17:44

... #reinvent

@marknca tweeted at 01-Dec-2022, 17:44

good point from @werner about the 3d placement for some shopping apps. you don’t just need the model of the object, but you need to map the space too #reinvent

@marknca tweeted at 01-Dec-2022, 17:45

details on o3DE at https://www.o3de.org/ #reinvent

@marknca tweeted at 01-Dec-2022, 17:46

@Matterport is doing some interesting stuff on @awscloud details at https://matterport.com/partners/amazon-web-services case study at https://aws.amazon.com/solutions/case-studies/matterport-case-study/ #reinvent

@marknca tweeted at 01-Dec-2022, 17:47

@werner talking about spatial intelligence, uses the “pack the boot for the vehicle” example. we’ve all felt that pain at the start of a roadtrip… #reinvent

@marknca tweeted at 01-Dec-2022, 17:48

talking now about the complexities of spatial intelligence. autonomous driving is the current use case #reinvent

@marknca tweeted at 01-Dec-2022, 17:50

“Visualize everything”, @werner << rightfully calls out that visualization isn’t for the systems, it’s for us, the ppl #reinvent

@marknca tweeted at 01-Dec-2022, 17:50

next customer speaker up. it’s Nathan Thomas from @EpicGames #reinvent

@marknca tweeted at 01-Dec-2022, 17:52

nice callback to the intro video with the Matrix Awakensexperience on the Unreal 5 engine watch more of that at https://www.youtube.com/watch?v=WU0gvPcc3jQ&feature=youtu.be #reinvent

@marknca tweeted at 01-Dec-2022, 17:53

@UnrealEngine metahuman creator is at https://www.unrealengine.com/en-US/metahuman #reinvent

@marknca tweeted at 01-Dec-2022, 17:54

all of that 👆 👆 is running on @awscloud #reinvent

@marknca tweeted at 01-Dec-2022, 17:55

more on @Twinmotion from @EpicGames at https://www.twinmotion.com/en-US …all running on @awscloud services #reinvent

@marknca tweeted at 01-Dec-2022, 17:55

more on @epicgames RealityScan at https://www.epicgames.com/site/en-US/news/epic-games-introduces-realityscan-app-now-in-limited-beta #reinvent

@marknca tweeted at 01-Dec-2022, 17:56

it’s been a while since we’ve seen a customer example that leverages @awscloud EC2 so much don’t get me wrong, tons of customers are using EC2 constantly, it’s just not usually the “interesting” story that gets top billing like this #reinvent

@marknca tweeted at 01-Dec-2022, 17:58

btw, @EpicGames announced that RealityScan is available on iOS now #reinvent

@marknca tweeted at 01-Dec-2022, 17:58

lots of cool tooling from @epicgames & @UnrealEngine around building & integrating 3d works. tons to dive into and explore #reinvent

@marknca tweeted at 01-Dec-2022, 17:59

more on @awscloud Ambit Scenario Designer at https://aws.amazon.com/blogs/industries/create-3d-content-for-simulation-using-ambit/ #reinvent

@marknca tweeted at 01-Dec-2022, 18:00

callback: blog post for @epicgames RealityScan and more at https://aws.amazon.com/blogs/industries/epic-games-launches-realityscan-app-on-aws-at-reinvent/ #reinvent

@marknca tweeted at 01-Dec-2022, 18:00

@werner calls out one of the critical patterns for @awscloud: Experiment, measure, learn #reinvent

@marknca tweeted at 01-Dec-2022, 18:02

it’s harder to experiment in some scenarios. in those cases, you need to simulate #reinvent

@marknca tweeted at 01-Dec-2022, 18:03

@werner going way back on this one... #reinvent

@marknca tweeted at 01-Dec-2022, 18:04

getting closer to now in the timeline… #reinvent

@marknca tweeted at 01-Dec-2022, 18:04

…and today simulation is run in a ton of different places #reinvent

@marknca tweeted at 01-Dec-2022, 18:04

reasons for simulation: - physical limitations - hazardous scenarios - manipulation of time #reinvent

@marknca tweeted at 01-Dec-2022, 18:06

👆 some reasons for simulation. these are the ones @Werner is focusing on today #reinvent

@marknca tweeted at 01-Dec-2022, 18:07

moving to spatial simulation now... #reinvent

@marknca tweeted at 01-Dec-2022, 18:09

more on @awscloud SimSpace Weaver at https://aws.amazon.com/simspaceweaver/ #reinvent

@marknca tweeted at 01-Dec-2022, 18:10

the episode of “Now Go Build” that @werner is referencing is up at https://www.youtube.com/watch?v=W_ningGJBGw&feature=youtu.be #reinvent

@marknca tweeted at 01-Dec-2022, 18:11

for the simulation example, it’s to answer the question, “What is we plant here?” the simulation allows for rapid experimentation, results are then used to optimize real-world efforts #reinvent

@marknca tweeted at 01-Dec-2022, 18:13

simulations also allow for solution prototyping. example here is if a fence is put in place to restrict animal movement to protect tree growth cool stuff! #reinvent

@marknca tweeted at 01-Dec-2022, 18:15

“Simulation plays a crucial role in innovation”, @werner #reinvent

@marknca tweeted at 01-Dec-2022, 18:16

callback: @jbesw’s post on @awscloud Application Composer is up now at https://aws.amazon.com/blogs/compute/visualize-and-create-your-serverless-workloads-with-aws-application-composer/ #reinvent

@marknca tweeted at 01-Dec-2022, 18:16

... #reinvent

@marknca tweeted at 01-Dec-2022, 18:16

… #reinvent

@marknca tweeted at 01-Dec-2022, 18:17

@werner talking now about the limits of simulation 👆 #reinvent

@marknca tweeted at 01-Dec-2022, 18:17

a little thought experiment now…let’s look ahead 20 years #reinvent

@marknca tweeted at 01-Dec-2022, 18:18

if quantum computing pans out, that could increase the usefulness of simulation significantly #reinvent

@marknca tweeted at 01-Dec-2022, 18:18

current state has a long way to go. these orgs are working on problems in the space 👇 #reinvent

@marknca tweeted at 01-Dec-2022, 18:19

more on @awscloud Braket at https://aws.amazon.com/braket/ #reinvent

@marknca tweeted at 01-Dec-2022, 18:19

some quick math for the challenge of simulation in some spaces #reinvent

@marknca tweeted at 01-Dec-2022, 18:20

@werner politely declines to pronounce this on stage 🤣 #reinvent

@marknca tweeted at 01-Dec-2022, 18:20

quantum computing could enable simulation at scale. current computing can’t handle the sheer number 👆 of object required to be tracked & computed #reinvent

@marknca tweeted at 01-Dec-2022, 18:21

interview with Dr. John Preskill that @werner is talking about is up at https://www.youtube.com/watch?v=tcTF_ag_wWU&feature=youtu.be #reinvent

@marknca tweeted at 01-Dec-2022, 18:23

Martin Garrix is the headliner for @awscloud re:Play tonight! #reinvent

@marknca tweeted at 01-Dec-2022, 18:23

… #reinvent

@marknca tweeted at 01-Dec-2022, 18:24

@werner ends with a call to build bigger, better, bolder systems much faster! now go build. #reinvent /🧵

@marknca tweeted at 01-Dec-2022, 18:25

👆 Start