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Facebook's F8 & Information Management

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Full machine generated transcript follows

Morning, everybody. How you doing today in this episode of the show. We're going to talk about Facebook's f8 conference and information management. Now, you've probably seen a bunch of headlines about Facebook's f8 conference specifically about the keynote from Mark Zuckerberg in a number of key Facebook leaders. And of course, there's some really interesting highlights.

There's some new Oculus VR head where there is a brand new design look out for Facebook that they're dumping fp8. And there's some cool new features in Instagram by their debating taking away visible likes in Instagram. So you won't see the actual count and there's a whole bunch of little tiny features here and there but the biggest theme in the biggest takeaway is Facebook saying or Pete that Facebook is saying all the right things about privacy, you know after they've had year after year after year of Scandal after scandal after skin.

Around not really respecting our privacy and really want it boils down to is that they see the world in two ways now having a public town square and private living rooms. We are going to talk about building a privacy focus social platform. The basic is that are public spaces like our town squares and her private spaces like our living rooms and in our lives.

We also need both public and private spaces. Send send their idea is that they built the Town Square they built at the digital Town Square where people can exchange ideas and meet other people but the behaviors in the Town Square are very different than what you would do in your living room.

They want to enable you to connect in the living room. Now part of this is for the pushback from all the scandals part of this is the growth of messenger and WhatsApp and Instagram messaging but really it's also a reflection on competition from Apple's iMessage and other factors that are for pushing people into smaller spaces and it turns out you know as much as we said, this is super cool.

We can all connect on these massive Global networks with millions and millions of people really it comes back to dunbar's number with a hundred and fifty friends and who's really Meaningful to you. Is that a group that you're belong with is that your close friends is that you're at work like your sports team.

There are these smaller groups who Facebook continue to hit on the message Time After Time Public Town Square private living rooms, and that totally makes sense. That's all what we want. And that would be a wonderful thing. We had these digital spaces and where we can assure ourselves of the security and privacy of this living room idea while sharing what we want presenting what we want to the world out in the Town Square these potato product announcements, but the key takeaway and what I want to dive into here is the timelines.

I'm so Mark Zuckerberg said that this all going to take years and everything. They pretty much an ounce was in the future though the mobile app. Redesign and pushed out for some folks in the US and Canada and they're going to see that this week but a lot of the stuff that they announce is coming on the next few months by the at War by the end of the year, so it's all forward-looking.

But a few of the things that jumped out, I am specifically around messaging this is going to take years to do years. So the specifically at one of the ideas I want to talk about new ties to Information Management ties to your organization is around the unification of the three major messaging products.

So right now on Facebook, you can use Facebook Messenger to talk to each other in groups or individuals. You can use a WhatsApp was used to be a separate product without just a Facebook product line atom in an Instagram DM and they're going to unify all three of these on a common messaging platform and they're going to adopt a lot of the principles of WhatsApp in the biggest.

One of those is end-to-end encryption in the idea behind end-to-end encryption is that my device has a key your device has a key and if we encrypt on this device only encrypted traffic goes to your device where you can then decrypt it. I'm so that only access at by device to the device or user account user account has the access to These messages so that nobody in between weather and this was the line from Facebook weather hackers government or even themselves.

Nobody could access that conversation. And that's a really good. Thanks, though. We've seen some significant challenges with WhatsApp specifically in India around misinformation spreading through these venues as well because obviously you can open up a conversation with other people beside the people, you know, and that conversation itself is encrypted which means that also can't be monitored but specifically Zuckerberg started to talk about the difficulties of overhauling all of its infrastructure.

It is 2 + billion people on Facebook. They all have Messenger on this is going to take a long time, but I thought it was really really fast because it brings up this sort of a bigger issue. Can you take a infrastructure that was not designed to isolate information into manage information properly or in a way that respected privacy in The Stance you now won't let me rephrase.

Cuz I came out awkwardly designing originally in infrastructure that says anybody inside can access all this data and do analytics to research things like that. So basically an open book to internal Facebook teams, and now overhauling it to say you can't access this data at all or under these very strict controls is only when you can access that data, that's a huge undertaking.

And in fact, it's something that most of us miss and impacts us all more than we realize so we saw this popular or not popular, but it's sort of widespread in the last few years leading up the GDP are the requirements around gdpr to be able to account to EU citizens.

If you have their data and who had access to it kind of blew a lot of people like what I need to be able to tell you who can a cheetah and where it is and essentially a lot of the answers I got from organizations was anyone inside our organization accesses data because there's very little separation or isolation built-in from the Forefront.

Tie not directly to cybersecurity. We don't know the level of information a lot of the time that's in our organization or have any controls around providing or preventing access Beyond inside outside. That's basically the situation Facebook is in your inside or you're outside and then they've layered access controls on top of it for the user population, but not internally in the teams and they have to adjust that there are going to go under a undergo a fundamental restructuring.

I leave managers there to have WhatsApp with hundreds of millions of users are on this type of infrastructure, but it's a really fast. So let's put that aside for a second why you care. So besides the Facebook case, obviously, you know, most of us are on Facebook and we care from that perspective.

Facebook hasn't oddly disproportionate influence on how we view the digital domain, but I think the lesson here is absolutely critical for every organization you are handling a ton of information and right now you're probably miss handling it without even knowing it you have I really broad user permissions to that data when people don't need to access it, right and there's a ton of products that are built around providing this access the people in opening things up to run all sorts of cool machine learning models are provided people insights in the general view is hey, everybody should have access to this data inside outside, but I think you need to be far more granular than that.

I'm not just for privacy. Obviously this privacy and Data Trust concerns around there, but also just from a security perspective. You shouldn't have just one level you're in or you're out or three levels urine you're out again in the Inner Circle you need to be able to account for who can access data when and where what systems can access data and under what circumstances because that's the only way you can then go about protecting it if you don't know what you're protecting and what's actually important and what levels of importance the organization in the business of science that how could you ever protect that information properly you're missing critical metadata about your data to Security decisions based upon your shooting in the dark saying we all know if everything's Priority One nothing is Priority One Information Management.

Do you have formalized information management? If you go talk to random employees random teams, do they know how to classify information? Do they know against what structure do they know how to evaluate whether something they've created is sensitive or their shared under what circumstances going to be shared all of this stuff should be built into our cultures, and it's not Facebook is going to be a very public example of a very difficult culture change that hopefully we'll be able to see you I Mark Zuckerberg promised transparency.

I don't know if we'll get it to that level because it is not going to be pretty over this next two years. I hope they are successful because I think the vision their pitching is wonderful weather. It's going to be reality or not is a question for another day.

Let me know online. Hit me up at Mark NCAA for the zoo in the block to the comment down below and as always by email me at Mark n. CA. Hope your setup for fantastic day and I'll see next episode of the show Morning, everybody. How you doing today in this episode of the show.

We're going to talk about Facebook's f8 conference and information management. Now, you've probably seen a bunch of headlines about Facebook's f8 conference specifically about the keynote from Mark Zuckerberg in a number of key Facebook leaders. And of course, there's some really interesting highlights. There's some new Oculus VR head where there is a brand new design look out for Facebook that they're dumping fp8.

And there's some cool new features in Instagram by their debating taking away visible likes in Instagram. So you won't see the actual count and there's a whole bunch of little tiny features here and there but the biggest theme in the biggest takeaway is Facebook saying or Pete that Facebook is saying all the right things about privacy, you know after they've had year after year after year of Scandal after scandal after skin.

Around not really respecting our privacy and really want it boils down to is that they see the world in two ways now having a public town square and private living rooms. We are going to talk about building a privacy focus social platform. The basic is that are public spaces like our town squares and her private spaces like our living rooms and in our lives.

We also need both public and private spaces. Send send their idea is that they built the Town Square they built at the digital Town Square where people can exchange ideas and meet other people but the behaviors in the Town Square are very different than what you would do in your living room.

They want to enable you to connect in the living room. Now part of this is for the pushback from all the scandals part of this is the growth of messenger and WhatsApp and Instagram messaging but really it's also a reflection on competition from Apple's iMessage and other factors that are for pushing people into smaller spaces and it turns out you know as much as we said, this is super cool.

We can all connect on these massive Global networks with millions and millions of people really it comes back to dunbar's number with a hundred and fifty friends and who's really Meaningful to you. Is that a group that you're belong with is that your close friends is that you're at work like your sports team.

There are these smaller groups who Facebook continue to hit on the message Time After Time Public Town Square private living rooms, and that totally makes sense. That's all what we want. And that would be a wonderful thing. We had these digital spaces and where we can assure ourselves of the security and privacy of this living room idea while sharing what we want presenting what we want to the world out in the Town Square these potato product announcements, but the key takeaway and what I want to dive into here is the timelines.

I'm so Mark Zuckerberg said that this all going to take years and everything. They pretty much an ounce was in the future though the mobile app. Redesign and pushed out for some folks in the US and Canada and they're going to see that this week but a lot of the stuff that they announce is coming on the next few months by the at War by the end of the year, so it's all forward-looking.

But a few of the things that jumped out, I am specifically around messaging this is going to take years to do years. So the specifically at one of the ideas I want to talk about new ties to Information Management ties to your organization is around the unification of the three major messaging products.

So right now on Facebook, you can use Facebook Messenger to talk to each other in groups or individuals. You can use a WhatsApp was used to be a separate product without just a Facebook product line atom in an Instagram DM and they're going to unify all three of these on a common messaging platform and they're going to adopt a lot of the principles of WhatsApp in the biggest.

One of those is end-to-end encryption in the idea behind end-to-end encryption is that my device has a key your device has a key and if we encrypt on this device only encrypted traffic goes to your device where you can then decrypt it. I'm so that only access at by device to the device or user account user account has the access to These messages so that nobody in between weather and this was the line from Facebook weather hackers government or even themselves.

Nobody could access that conversation. And that's a really good. Thanks, though. We've seen some significant challenges with WhatsApp specifically in India around misinformation spreading through these venues as well because obviously you can open up a conversation with other people beside the people, you know, and that conversation itself is encrypted which means that also can't be monitored but specifically Zuckerberg started to talk about the difficulties of overhauling all of its infrastructure.

It is 2 + billion people on Facebook. They all have Messenger on this is going to take a long time, but I thought it was really really fast because it brings up this sort of a bigger issue. Can you take a infrastructure that was not designed to isolate information into manage information properly or in a way that respected privacy in The Stance you now won't let me rephrase.

Cuz I came out awkwardly designing originally in infrastructure that says anybody inside can access all this data and do analytics to research things like that. So basically an open book to internal Facebook teams, and now overhauling it to say you can't access this data at all or under these very strict controls is only when you can access that data, that's a huge undertaking.

And in fact, it's something that most of us miss and impacts us all more than we realize so we saw this popular or not popular, but it's sort of widespread in the last few years leading up the GDP are the requirements around gdpr to be able to account to EU citizens.

If you have their data and who had access to it kind of blew a lot of people like what I need to be able to tell you who can a cheetah and where it is and essentially a lot of the answers I got from organizations was anyone inside our organization accesses data because there's very little separation or isolation built-in from the Forefront.

Tie not directly to cybersecurity. We don't know the level of information a lot of the time that's in our organization or have any controls around providing or preventing access Beyond inside outside. That's basically the situation Facebook is in your inside or you're outside and then they've layered access controls on top of it for the user population, but not internally in the teams and they have to adjust that there are going to go under a undergo a fundamental restructuring.

I leave managers there to have WhatsApp with hundreds of millions of users are on this type of infrastructure, but it's a really fast. So let's put that aside for a second why you care. So besides the Facebook case, obviously, you know, most of us are on Facebook and we care from that perspective.

Facebook hasn't oddly disproportionate influence on how we view the digital domain, but I think the lesson here is absolutely critical for every organization you are handling a ton of information and right now you're probably miss handling it without even knowing it you have I really broad user permissions to that data when people don't need to access it, right and there's a ton of products that are built around providing this access the people in opening things up to run all sorts of cool machine learning models are provided people insights in the general view is hey, everybody should have access to this data inside outside, but I think you need to be far more granular than that.

I'm not just for privacy. Obviously this privacy and Data Trust concerns around there, but also just from a security perspective. You shouldn't have just one level you're in or you're out or three levels urine you're out again in the Inner Circle you need to be able to account for who can access data when and where what systems can access data and under what circumstances because that's the only way you can then go about protecting it if you don't know what you're protecting and what's actually important and what levels of importance the organization in the business of science that how could you ever protect that information properly you're missing critical metadata about your data to Security decisions based upon your shooting in the dark saying we all know if everything's Priority One nothing is Priority One Information Management.

Do you have formalized information management? If you go talk to random employees random teams, do they know how to classify information? Do they know against what structure do they know how to evaluate whether something they've created is sensitive or their shared under what circumstances going to be shared all of this stuff should be built into our cultures, and it's not Facebook is going to be a very public example of a very difficult culture change that hopefully we'll be able to see you I Mark Zuckerberg promised transparency.

I don't know if we'll get it to that level because it is not going to be pretty over this next two years. I hope they are successful because I think the vision their pitching is wonderful weather. It's going to be reality or not is a question for another day.

Let me know online. Hit me up at Mark NCAA for the zoo in the block to the comment down below and as always by email me at Mark n. CA. Hope your setup for fantastic day and I'll see next episode of the show