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Mornings With Mark
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Nervous For SXSW

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Full machine generated transcript follows

Just double-check. This is working right on. Sorry. I'm late this morning because I forgot the number one rule is if you're in a rush stuff going to need to be updated. I'm so right. Now you can tell things are a little bit different. I'm not doing my normal broadcast as far as the camera setup and things like that go.

I'm actually coming to you live from Austin, Texas. I'm down here for South by Southwest. Very exciting is my first time ever at the festival and I'm speaking today to be right on time at the at 9:30 Eastern 8:30 Central here. But of course, I'm almost 15 minutes late as soon as I unpack my mevo camera, which is what I'm on right now.

And I really like this camera is a course needs an update and that's great. You update solved a lot of the issues ahead with it before. I'm still a couple little tiny things, but inevitably the update took like 5 6 minutes and I'm on top of trying to get it out and set up and all this kind of thing today because I am on stage in a couple hours at 11 a.m.

Local 12. Eastern I'm giving a talk called Rogue robots and the potential for Cyber attack. I'm really excited about this talk. It's been awhile since I've been on stage giving a dedicated 60-minute break out session and I'm so. Scott me a little bit excited a little bit nervous, but more important really excited for this talk because this is an audience and that I think it's easier for this kind of information but isn't normally exposed to it.

So South by Southwest a huge Festival on others interactive, which is the part that I'm speaking and I'm speaking intelligent Future's track in South by Southwest interactive. There's also a film comedy and music. So there's a lot of creative people hear a ton of energy and a lot going on.

The interactive segment really is the core it's what are the festival looks towards the future and see what's going on. I'm technology at lots of startups Twitter launched here years ago. I'm so it's really a more. It's a bridge between the tech world in the real world right in a coup.

Malaria in a really cool City have something interesting Festival that start with m in. This is my first time being here. So I'm everything's new. I don't really have anything to compare it to so I can't tell you this year is better than last time I got to tell you there's a ton of people downtown Austin and a lot going on and it's kind of hard to get your bearings sometime.

So thankfully they've got a strong mobile app. You can figure out what's going on. But the reason why I'm excited to give this talk to this is on operational Technologies are industrial iot don't like that term because double iot doesn't make any sense operational Technologies are real world enabled.

So I things like robots things like Health Care devices smart cities. I have connected Vehicles all this kind of stuff falls under operational Technologies. It's essentially the same as informational technology, but with real-world components right to infotech on which is our computers are smartphones all that kind of stuff deals with just purely information operational Tech deals with physical things in the real world.

So it's an exciting topics. I've been looking into a lot more of the last year. It's one that my company yet Trend Micro spin looking into a lot more but what this talk is an opportunity is really to talk to an audience that can make a difference can make an impact tonight and I ended up talking to more running into another security researcher here.

He was talking on his partner were talking about building privacy into systems from the ground up and he'd remark. I know you did a session on Saturday said it went really really well. He said there's only about eighty people which kind of had him a little disappointed but you know where the festival I guess you're up against a bunch of different opportunities, and I'm so it's difficult but the pack people in but he said that you the quality of the conversations you had with the people afterward was absolutely amazing and it wasn't quality because they were understanding the depth of the Technologies.

He had been talking about but because they were looking to actively make a difference so they said the team said they had five or six people right afterwards. You said listen, I need to implement this today and what I'm building for this city or for this company or for this organization help me.

No privacy in and that's not a normal reaction. You see when you're giving these kinds of talks it like security conferences because they're your very much appreciated the choir and it's a question of whether they can actually directly impact change. Anyway, this is why we have these primitive designs and they will say while you know my cut my business units.

It's a good thing at all introduce them to it, but it's not until it's done to direct conversation. And that's what's really got me excited about the self buy talk is that the audience is going to be filled with business with people I exactly what we're making buying decisions with some technology-savvy folks with the people are interested in the end industrial robots, but not the database or traditional security audience in cuz I love my security Community to get me wrong.

I think this or I can move the needle more so when I'm talking and it security conferences are very much take a different approach approach of like a we all know this Baseline right is a common vocabulary common set of understandings. Here's where we need to do to radically change what how we're approaching this week.

Albumin protein ideas. We make these adjustments in this type of an audience. I get to highlight and frame a problem if they're not necessarily aware of it. No security is important. It's a buzzword. It's on the top of conversation for everybody, but I can actually influence and shape the direction.

They're going to take to prevent a lot of these problems from being exposed in the first place. That's got me really excited. I'm not sure what to expect. They've got me in a cavernous room based on sessions. I've attended I don't expect it to be fully be wonderful it is but you know, even if there's just one person in the audience that I can connect with and help to illustrate the challenges around industrial robots that are out there today let alone what's coming down the pipe.

It's definitely worth it. And I'm so for me, this is a wonderful experience. It's a new experience. I got to admit. I'm a little more nervous than I normally am. Normally I'm pretty cool on stage as walk up. And at least I feeling cool. I just kind of walk up and get rolling and there's no real Jitters today a little nervous little anxious.

I'm just because it's a brand new audience at a pretty prominent Festival. So I'm excited about it at my site for TuneIn. I appreciate it's good to be back on with mornings with Mark and I hope you guys have a great day. Just double-check. This is working right on.

Sorry. I'm late this morning because I forgot the number one rule is if you're in a rush stuff going to need to be updated. I'm so right. Now you can tell things are a little bit different. I'm not doing my normal broadcast as far as the camera setup and things like that go.

I'm actually coming to you live from Austin, Texas. I'm down here for South by Southwest. Very exciting is my first time ever at the festival and I'm speaking today to be right on time at the at 9:30 Eastern 8:30 Central here. But of course, I'm almost 15 minutes late as soon as I unpack my mevo camera, which is what I'm on right now.

And I really like this camera is a course needs an update and that's great. You update solved a lot of the issues ahead with it before. I'm still a couple little tiny things, but inevitably the update took like 5 6 minutes and I'm on top of trying to get it out and set up and all this kind of thing today because I am on stage in a couple hours at 11 a.m.

Local 12. Eastern I'm giving a talk called Rogue robots and the potential for Cyber attack. I'm really excited about this talk. It's been awhile since I've been on stage giving a dedicated 60-minute break out session and I'm so. Scott me a little bit excited a little bit nervous, but more important really excited for this talk because this is an audience and that I think it's easier for this kind of information but isn't normally exposed to it.

So South by Southwest a huge Festival on others interactive, which is the part that I'm speaking and I'm speaking intelligent Future's track in South by Southwest interactive. There's also a film comedy and music. So there's a lot of creative people hear a ton of energy and a lot going on.

The interactive segment really is the core it's what are the festival looks towards the future and see what's going on. I'm technology at lots of startups Twitter launched here years ago. I'm so it's really a more. It's a bridge between the tech world in the real world right in a coup.

Malaria in a really cool City have something interesting Festival that start with m in. This is my first time being here. So I'm everything's new. I don't really have anything to compare it to so I can't tell you this year is better than last time I got to tell you there's a ton of people downtown Austin and a lot going on and it's kind of hard to get your bearings sometime.

So thankfully they've got a strong mobile app. You can figure out what's going on. But the reason why I'm excited to give this talk to this is on operational Technologies are industrial iot don't like that term because double iot doesn't make any sense operational Technologies are real world enabled.

So I things like robots things like Health Care devices smart cities. I have connected Vehicles all this kind of stuff falls under operational Technologies. It's essentially the same as informational technology, but with real-world components right to infotech on which is our computers are smartphones all that kind of stuff deals with just purely information operational Tech deals with physical things in the real world.

So it's an exciting topics. I've been looking into a lot more of the last year. It's one that my company yet Trend Micro spin looking into a lot more but what this talk is an opportunity is really to talk to an audience that can make a difference can make an impact tonight and I ended up talking to more running into another security researcher here.

He was talking on his partner were talking about building privacy into systems from the ground up and he'd remark. I know you did a session on Saturday said it went really really well. He said there's only about eighty people which kind of had him a little disappointed but you know where the festival I guess you're up against a bunch of different opportunities, and I'm so it's difficult but the pack people in but he said that you the quality of the conversations you had with the people afterward was absolutely amazing and it wasn't quality because they were understanding the depth of the Technologies.

He had been talking about but because they were looking to actively make a difference so they said the team said they had five or six people right afterwards. You said listen, I need to implement this today and what I'm building for this city or for this company or for this organization help me.

No privacy in and that's not a normal reaction. You see when you're giving these kinds of talks it like security conferences because they're your very much appreciated the choir and it's a question of whether they can actually directly impact change. Anyway, this is why we have these primitive designs and they will say while you know my cut my business units.

It's a good thing at all introduce them to it, but it's not until it's done to direct conversation. And that's what's really got me excited about the self buy talk is that the audience is going to be filled with business with people I exactly what we're making buying decisions with some technology-savvy folks with the people are interested in the end industrial robots, but not the database or traditional security audience in cuz I love my security Community to get me wrong.

I think this or I can move the needle more so when I'm talking and it security conferences are very much take a different approach approach of like a we all know this Baseline right is a common vocabulary common set of understandings. Here's where we need to do to radically change what how we're approaching this week.

Albumin protein ideas. We make these adjustments in this type of an audience. I get to highlight and frame a problem if they're not necessarily aware of it. No security is important. It's a buzzword. It's on the top of conversation for everybody, but I can actually influence and shape the direction.

They're going to take to prevent a lot of these problems from being exposed in the first place. That's got me really excited. I'm not sure what to expect. They've got me in a cavernous room based on sessions. I've attended I don't expect it to be fully be wonderful it is but you know, even if there's just one person in the audience that I can connect with and help to illustrate the challenges around industrial robots that are out there today let alone what's coming down the pipe.

It's definitely worth it. And I'm so for me, this is a wonderful experience. It's a new experience. I got to admit. I'm a little more nervous than I normally am. Normally I'm pretty cool on stage as walk up. And at least I feeling cool. I just kind of walk up and get rolling and there's no real Jitters today a little nervous little anxious.

I'm just because it's a brand new audience at a pretty prominent Festival. So I'm excited about it at my site for TuneIn. I appreciate it's good to be back on with mornings with Mark and I hope you guys have a great day.