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Advertising to & Tracking iOS 14 Users

Ad-tech, digital marketing, and the surveillance economy are worth billions and billions of dollars. It all hinges on the ability to target ads and you can’t target ads without tracking users and their devices.

A privacy-focused design decision by Apple for iOS 14 puts Facebook on edge and Google on notice. What is the IDFA? What happens in iOS 14? And why you should care…all covered in this episode.